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Apr 11 |
FMCG |
Manal Haddad |
167 Views |
with No Comments
Amazon has not only made Jeff Bezos a billionaire, but it’s also revolutionized the fast moving consumer goods (FMCG) industry completely. Starting out as just a small platform that sells library books, it’s grown to...
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Dec 26 |
FMCG |
Manal Haddad |
213 Views |
with No Comments
Companies that offer us fast moving consumer goods, also known as FMCG companies have played a crucial role in our lives...
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Oct 2 |
FMCG |
Manal Haddad |
355 Views |
with No Comments
Shop retailers, today, I have got a post for you. We all are well aware of the fact that an awful lot (if not all) of purchase decisions are made in-store. There are stats to prove it. And, even if you keep the statistical...
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Jul 3 |
FMCG |
Manal Haddad |
416 Views |
with No Comments
FMCG brands usually prefer to go for conventional marketing options, like newspaper and television advertisements. The multinational FMCG companies have enormous budgets and resources at their disposal, yet many of them not been...
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Apr 5 |
FMCG |
Manal Haddad |
483 Views |
with No Comments
1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands. Instead of wasting thousands of dollars on billboard ads, live marketing and...
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Mar 6 |
FMCG |
Manal Haddad |
609 Views |
with No Comments
With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being vast, with products catering to basic needs of consumers, such as toiletries and over-the-counter...
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Dec 16 |
FMCG |
Manal Haddad |
155 Views |
with No Comments
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as well. On the other hand, while there are various reliable...
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Sep 16 |
FMCG |
Manal Haddad |
155 Views |
with No Comments
The chocolate industry has advanced so much in a couple of years that old-style chocolate bars no longer stand a chance. The newly launched chocolate bars are not only innovative but also made using advanced technology...
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Aug 12 |
FMCG |
Manal Haddad |
185 Views |
with No Comments
Six Sigma is a management technique that has revolutionized different industries over the past several decades. Developed by Motorola in the 1980s, the technique came to prominence among the industry professionals in the...
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Jul 22 |
FMCG |
Manal Haddad |
146 Views |
with No Comments
A lot of retail organizations in the FMCG sector today are forced to take drastic actions to remain afloat and thrive in the face of ever increasing, cut-throat competition...