Manal Haddad

Generation Z is Coming into its Own. Savvy Companies will Consider what Differentiates these 13- to 27-Year-Olds—in the Workplace and as Consumers

According to reports, Gen Z will soon surpass the Millennials, becoming the most populous generation on the planet.

The World of “Ands”: Consumers Set the Tone

Brands owe their success to their customers. Without their input and feedback, brands would be unable to identify and address …

“Zero Consumers” – What They Want and Why It Matters

If you are a business owner and are unfamiliar with the term “Zero Consumer,” you have come to the right …

Should A Business Be Honest With Its Customers On Everything?

Harvey S. Firestone once said, “Fundamental honesty is the keystone of business.” Most business people around the world would agree …

Ways to Improve Customer Retention Rates

Retaining customers can be tricky. It requires a careful mix of elements that, when merged effectively, can bring your brand …

Factors That Impact Consumer Decision Making Today

As the global shift in supply chains takes place, so does the need for consumers to alter their decision-making patterns.

Ways To Improve Customer Satisfaction

Customer satisfaction is the number one goal for business ventures. This is because it sets the tone for positive reviews …

Factors Influencing Consumer Decision Making Today

How consumers choose different products and services is highly influenced by external and internal factors.

What Influences Shopper Decisions in the Younger Generation?

Every generation has a different set of purchase behaviors. This is probably due to income and life stage. For instance, …

4 Customer Loyalty Programs That Actually Work

One of the biggest challenges of marketing is turning customers into brand loyalists. It requires you to develop strategies that …

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