The Influence of Social Media on Consumer Purchasing Decisions in the FMCG Sector

Ever find yourself scrolling through your social media feed, only to suddenly crave that trendy snack or skincare product everyone’s …

Will Short-form Video Content Continue to Rule?

Short-form video content platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized how we consume media in the ever-evolving …

Native Advertising/Sponsored Content Is Still Valuable

In the ever-evolving world of digital marketing, native advertising and sponsored content have become key players. Despite the rise of …

Increased Collaboration with Influencers

The phrase “Influencer Marketing” has become as common in our digital vernacular as “selfie” or “meme.” It’s the golden ticket …

Influencer Marketing Is Still Crucial

In today’s digital age, influencer marketing has become more relevant. With millions of users scrolling through social media daily, influencers …

Is ‘Word of Mouth’ Still Powerful in the Digital Era?

Word of mouth has been a time-tested marketing strategy, spreading information and recommendations through personal networks. In the digital era, …

Ways to Improve Your Social Media Engagements

If you have a business venture that has just started, then having the right mix of social media engagements is …

The Impacts of Misleading Social Media Filters

Social media has created a virtual world where we meet new people, see new places, and learn more about the …

How to Maximize Benefits from Social Media Platforms

Social media platforms require careful handling. One wrong move and your marketing strategy can burn down to ashes.

The Feasibility of Digital Marketing

Technology has become an inseparable part of our lives. From the education sector and healthcare to the manufacturing industry, reliance …

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