Confections are not just eatables; they define traditions. Any get-together is incomplete without a splash of sweetness, whether it is …

Chocolate is one of the most popular and widely eaten forms of dessert. People not only love its mouthwatering taste …

An FMCG company needs to invest a lot of money, efforts, and time into marketing their various products. Without effective …

The dairy industry has given us some of the most loved and delicious products over the years. Kefir drinks and …

The FMCG market is extremely competitive and unpredictable. Once you get into the FMCG market, you have to create market …

In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the …

The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior …

After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online …

Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with …

Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?