The Hard Sell
Managing sales in the fast moving consumer goods industry is a very challenging job indeed. This is chiefly because this …
Managing sales in the fast moving consumer goods industry is a very challenging job indeed. This is chiefly because this …
FMCG is a growing industry, with small profits, but large business volumes. The industry has kept on maturing each year …
Confections are not just eatables; they define traditions. Any get-together is incomplete without a splash of sweetness, whether it is …
Chocolate is one of the most popular and widely eaten forms of dessert. People not only love its mouthwatering taste …
An FMCG company needs to invest a lot of money, efforts, and time into marketing their various products. Without effective …
The dairy industry has given us some of the most loved and delicious products over the years. Kefir drinks and …
The FMCG market is extremely competitive and unpredictable. Once you get into the FMCG market, you have to create market …
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the …
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior …
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online …
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