Chocolate is one of the most popular and widely eaten forms of dessert. People not only love its mouthwatering taste …
An FMCG company needs to invest a lot of money, efforts, and time into marketing their various products. Without effective …
The dairy industry has given us some of the most loved and delicious products over the years. Kefir drinks and …
The FMCG market is extremely competitive and unpredictable. Once you get into the FMCG market, you have to create market …
In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the …
The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior …
After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online …
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with …
Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?
About Feature Writer
Manal is a team-spirited business professional with over 25 years of applied experience in sales, marketing, business development, and business consulting. He has experience working with multi-national organizations in the FMCG and pharmaceutical industries where he managed world-class brands and inspired cross-cultural teams towards success. His entrepreneurial drive and business management skills have led to developing turnaround and high-growth strategies resulting in profitable revenue gains and market share. He enjoys listening to the freedom of expression in Jazz and riding his motorcycle along the coastline.
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