Manal Haddad

What Changes can Businesses Expect in FMCG Industry in 2023?

Consumers will start 2023 in a state of heightened uncertainty for the third year. People are concerned about the economic …

Impact of Third-Party Logistics on the FMCG Industry

When it comes to promotion, pricing, and distributing goods, the pinch that FMCG companies have experienced from retailers in the …

Lessons from the FMCG Sector to Help Businesses Cope with the Pandemic

The pandemic has changed the way businesses operate. Fast-moving consumer goods (FMCG) companies found opportunities in this crisis as they were …

Understanding the Impact that Amazon Has Made on the FMCG Industry

Amazon has not only made Jeff Bezos a billionaire, but it’s also revolutionized the fast moving consumer goods (FMCG) industry …

Taking a Closer Look at the Top Global FMCG Companies of 2018

Companies that offer us fast moving consumer goods, also known as FMCG companies have played a crucial role in our …

Is Digital Marketing The Key To Improving FMCG Brand Sales?

FMCG brands usually prefer to go for conventional marketing options, like newspaper and television advertisements. The multinational FMCG companies have …

FIVE Mega Trends Impacting The FMCG Market

1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and …

The 5 Mega Trends Impacting the FMCG Market

With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being …

The Top Global FMCG Companies of 2016

Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, …

An Overview of the Best-Selling Chocolate Candies in 2016

The chocolate industry has advanced so much in a couple of years that old-style chocolate bars no longer stand a …

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