Manal Haddad

Winning Tactics for Running an FMCG Business

In the world of Fast-Moving Consumer Goods (FMCG), staying ahead of the competition is a constant challenge. With new products …

4 Challenges in the FMCG Industry Today

The fast-moving consumer goods (FMCG) industry is constantly evolving. However, the industry faces many new challenges with changing consumer preferences …

The Future of Tobacco

History has shown that what tobacco businesses say is typically very different from what they do. They strive hard to …

4 Tips to Increase Sales for Your FMCG Business

FMCG sales are similar to how a see-saw works. Here, both sides must remain balanced to maintain equilibrium. Disturbance on …

How Can FMCG Businesses Prepare for the Changes in the Industry?

FMCG is a highly competitive industry. Rapid and significant changes are occurring in the sector, whether in the household care, …

Accelerating Digital Transformation in the FMCG Industry

The integration of digital technology into all elements of a company, radically changing the way you operate, is known as …

3 Innovative FMCG Marketing Strategies for 2023

AS digitalization picks up pace, FMCG businesses must expand how their consumers interact with their brands through offline touchpoints. After …

Why FMCG Businesses Must Incorporate Technology

Fast-moving consumer goods, or FMCG in short, is probably one of the most prominent industries that provide consumers with goods …

FMCG Trends to Look Out for in 2023

The FMCG industry has generated steady ROI and growth for the past two years. This is one of the few …

How is the FMCG Industry Changing in 2023?

The year 2022 saw multiple changes in the FMCG industry. Since the COVID-19 pandemic, many businesses have experienced an increase …

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