AS digitalization picks up pace, FMCG businesses must expand how their consumers interact with their brands through offline touchpoints. After all, today’s consumers spend more time purchasing products online and less time buying in malls and brick-and-mortar stores.
This is why you must increase your online marketing efforts to outperform your rivals effectively and retain your market share. This can be accomplished by balancing organic and paid initiatives, such as pay-per-click management and search engine optimization (SEO). With that in mind, here are a few innovative FMCG marketing strategies to help you one-up your competitors and remain relevant in 2023.
Partner Up with Other Regional Businesses
Sometimes it is advantageous to work together with competitors for the expansion and success of both companies. These collaborations can streamline the purchasing process and increase client satisfaction.
Your cooperation with other companies—co-marketing or co-branding— will determine its framework and model. Partnerships give you essential information about your company partner’s workings. In addition, they enable the sharing of customer data and information, which improves lead conversions. At the end of the day, this is one of the most customer-focused, personalized FMCG marketing strategies that can be beneficial for both customers and businesses.
Incorporate Consumer-Centric Content Marketing
Believing that your company needs revenue-centric strategies to expand and succeed is easy. But this couldn’t be further from the reality. Customers determine whether your company fails or succeeds. So, to ensure the overall development of your FMCG company, one of the best FMCG marketing strategies is to create content and market it to consumers in a way that they find appealing.
The best consumer-centric content strategies include lifestyle content with audio and video components, testimonial pieces, informational articles, blogs, etc. Furthermore, your target audience will be interested in hearing about your company’s updates, such as small business support initiatives, exclusive loyalty rewards, etc. This will improve brand loyalty and allow you to bring new customers to your business.
Have a Solid E-Commerce Strategy
Prioritizing the requirements of the ideal customer will assist you in creating a comprehensive and all-encompassing e-commerce strategy. Your sales and online traffic will soar by orders of magnitude if you invest in a positive customer experience, versatile merchandise, quick delivery services, and an overall better online presence.
Furthermore, you can quickly expand your customer base and reach by investing in your mobile application or custom website or offering third-party online services. Even though it takes a lot of time, it is very cheap and has a high ROI if done correctly.
Moreover, a distinctive customer experience can be developed using virtual reality, and AI features such as chatbots. E-commerce has the additional benefit of giving you access to information about the scope and efficacy of your plan. Ultimately, this is one of the best FMCG marketing strategies that can be scaled and tracked over the long term.
This wraps up our list of the best FMCG marketing strategies for 2023. However, companies must constantly research new strategies and innovate to stay ahead of the competition in the ever-evolving FMCG industry. Doing so will help them remain competitive and increase their chances of success tenfold!