Over the last few years, industries across the board have embraced digital transformation, and the FMCG industry isn’t an exception. While the sector has always relied heavily on technology for several operations, recent technological developments, particularly Artificial Intelligence (AI), provide several opportunities for the FMCG sector to improve its operations and better engage with its customers to convert them efficiently.
In what follows, we look at the implications of digital transformation for the FMCG industry. But before we get into the details, let’s learn digital transformation.
Digital Transformation – Overview
Digital transformation refers to integrating the latest digital technology in all aspects of operations, from manufacturing to operations, sales, and after-sales customer interaction, to improve business efficiency.
Implications of Digital Transformation for FMCGs
Digital transformation can allow FMCG companies to enhance all aspects of business processes. Integrating technology into business helps companies upgrade business processes, reduce costs, improve efficiency, and increase bottom-line profits.
Here are a few implications of digital transformation for the FMCG industry.
Improved Business Processes
While the FMCG industry has heavily relied on technology for manufacturing, digitalization has also helped improve other aspects of business, particularly the supply chain. By incorporating technology into the business’ supply chain, FMCG companies can improve order processing, better manage inventory, and reduce lead time.
Digitalization can also help companies improve other aspects of business processes, such as providing better control over budget. Moreover, it can also help identify areas of workflow that may need improvement and aid in minimizing waste (both in terms of time and materials).
Enhanced Business Efficiency
By incorporating innovative technology that aids companies in various aspects of production and sales, businesses can experience an overall improvement in their efficiency.
Since digital transformation is data-driven, businesses can reach a wider audience and enhance customer experience. Moreover, as customers interact with brands through multiple online and offline channels, digital transformation allows businesses to understand their customer’s needs better. As a result, digitalization will enable businesses to make data-driven decisions that facilitate innovation and the development of new products based on the needs of their customers.
As businesses tap into a wider audience and cater to their needs through improved products and supply chains, it reflects in the company’s profitability. While digitalization can increase the business cost for some time, in the long run, investment in technology reflects improved business profitability.
Recent technological developments have significantly influenced the FMCG industry, allowing them to improve their operations, reach a broader market, improve efficiency, and enjoy enhanced profitability.
As technological developments continue and industries proceed with incorporating them into businesses, we can look forward to a thriving FMCG sector in the near future.