Here is how your strengths, weaknesses opportunities and threats can be correlated and combined develop your brand’s strategy.

STRENGTHS+OPPORTUNITIES

This combined set will enable you to come up with a strategy that allows you to use your strengths to make most of the available opportunities.

STRENGTHS+ THREATS

Through the information available by combining your strengths quadrant with your threats quadrant, you can use your strengths to minimize the threats posed to your business.

WEAKNESSES+OPPORTUNITIES

The information available, by combining the two quadrants, lets you improve your weaknesses by

taking advantage of opportunities at hand.

WEAKNESSES+THREATS

Through the information available by combining the two quadrants, you can work on your

weaknesses that can help you eliminate the threats posed to your business.

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