Digital marketing is one of the fastest-growing avenues in the business world today. For instance, it helps businesses reach more customers with less money and allows them to learn more about their audience.

However, digital marketing is not possible without the right set of tools and strategies in place. Today, there are several digital marketing tools available in the market, offering a variety of features.

Continue reading below for a list of digital marketing tools that you can use to improve your business’s performance and get better results.

SEMRush

SEMRush is a digital marketing tool you should have if you want to improve your SEO strategy. It will allow you to perform keyword research and improve search ranking. An important feature of SEMRush is related to competitor tracking. This means that you can use your competitor’s backlinks to monitor their ranking and conduct a comprehensive competitor analysis.

SEMRush offers free as well as paid memberships. However, if you have a free account, you’ll only be able to use limited features of this tool. Therefore, we recommend that you take up the 14-day free trial to check out SEMRush’s most helpful features.

HubSpot Marketing

HubSpot is a digital marketing tool that is popular for its inbound marketing software and CRM. It offers several other free tools as well, such as popup forms, live chat software, and web forms, to effectively capture leads.

HubSpot has recently also introduced an email marketing product to facilitate users with the creation, personalization, and optimization of email marketing campaigns. This comes with a free plan that allows you to send up to 2,000 emails/month, get immediate access to ready-made templates, among other things.

Google AdWords

Google AdWords is undoubtedly one of the most popular digital marketing tools for advertising your business on Google. It’s an excellent way of showcasing your products or services on Google’s search result pages for queries related to them. Thus, this tool is very helpful in bringing more prospective customers to your website.

The payment structure for Google AdWords works on a pay-per-call or pay-per-click basis. The biggest advantage of using Google AdWords is that you can set a maximum budget limit on how you are willing to spend.

Google Analytics

Any list discussing digital marketing tools is incomplete without Google Analytics because this tool is the gold standard in website analytics. At the most elementary level, Google Analytics shows you who is visiting your website, where they’re coming from, and the pages on which they spend most of their time. On an advanced level, Google Analytics helps you build an enhanced e-commerce setup, set goals to track conversions and get insights about user engagement.

If you want to get a good idea of how this tool works, you should explore the Google Analytics Academy. This platform contains several free courses that can help you learn everything you need to know about this tool.

Conclusion

Using these digital marketing tools is guaranteed to drive better results for your business. However, before you start using any one of these, you need to set your digital marketing goals. This will allow you to pick the tool that is best suited to your needs.