Social media presence of businesses generates lots of data that might go to waste if you do not track it. By setting up your profile on social media, you get access to exceptional information that is coming from your customers. Have you ever thought about using this data for improving your business? Do you know how important it is to keep track of such data?
Many businesses follow their customer’s activities, interests, comments, and complaints on social media platforms with the help of social media data that is easily available to them. However, there are other metrics that are more powerful in providing effective data that must not be missed.
Follow Google Trends and Google Insight to Track Your Brand’s Search Volume
The digital world has made everything simpler for people searching for their favorite products and brands on search engines. This means that your social media followers are more likely to search for your brand on search engines. To track your brand’s search volume, you can use Google Trends or Google Insights.
Track your brand‘s search volume after you make changes to a product or service, or you introduce a new product. This will help you gain insight on your customers’ reaction to the change in your brand. Moreover, make sure you track your competitors’ search volume to get a better idea of their strategies and where you need to head in the future.
Get to know what Your Customers are thinking about a Promotional Tactic through SocialMention and Meltwear
Social media is an effective platform for promoting a newly launched product or service. However, it also has its drawbacks as the customers, that don’t like the promotional strategy will end up spreading a bad word about the brand. It is imperative for a brand to track its customers’ sentiments in order to improve its image and learn about the effectiveness of a product or service.
SocialMention and Meltwear are two attractive customer sentiment tracking software that helps brands learn about their customers’ reaction and their comments on a particular promotional strategy or tactic. However, how you clear the air and handle the situation is of utmost importance. So, make sure you have a plan beforehand to get back your misplaced image.
Gain Massive Leads by using Converto or Marketo
We all know that lead generation is one of the core purposes brands opt for social media. However, by gaining insight on the number of followers and mentions on online platforms won’t provide you with any benefit in increasing leads.
Social media marketing metrics like Converto and Marketo provide in-depth information about your followers and customers. It helps you measure the formula of lead generation which will help you target your marketing efforts in a better way. You will also be able to get information about the effectiveness of a particular marketing campaign on social media.
Measure Your Social Media Campaigns Smartly
If you want your marketing efforts to work, you will need to track smart social media metrics. Don’t rely on the general and obvious data that is inorganic or derived from bots in most cases. Make your brand grow and enhance its social media presence before it’s too late.
