Snapchat is a relatively new social platform that has successfully attracted millions of users around the world. After the app received immense popularity from users, it soon turned into a video marketing platform for brands. Snapchat also made it to the top of the world’s fastest growing social apps in 2014 and continues to be in the spotlight this year. Let’s take a look at how Snapchat makes use of video marketing.
Discover the World!
Snapchat made a smart move by launching its Discover feature. This feature is smartly planned to let new and popular brands promote their products through interactive videos. When you go to the Discover feature, you will find different channels including MTV, Cosmopolitan, Fusion, CNN, National Geographic, and People. These channels feature popular stories from around the world including brand appearances that are being watched by millions of Snapchatters.
Mountain Dew Kickstart Morning Drink
Mountain Dew promoted its new Kickstart Morning Drink in January by asking Snapchat influencers and social celebs to post snap stories featuring the drink. These snaps were featured in a separate story in the Live Feed which was named ‘Kickstory’. Many celebrities and YouTube stars including D-Trix posted live snaps promoting the drink.
The reason why Kickstory was a huge hit amongst Snapchat users was that it was extremely interactive and fun. With the help of Snapchat, brands can promote their products in live events featured on Snapchat. This video marketing strategy becomes ever more effective when celebs and influencers take part in it.
Snapchat is Hot in Brand Marketing
Snapchat has come out as one of the most effect video marketing social platforms that is not only entertaining but extremely interactive. Several brands, TV channels, events, festivals, and TV shows get promoted on the ‘Discover’ and ‘Live’ feature.
Another great addition to the race of Snapchat video marketing was the sequel of Pitch Perfect, a famous Hollywood movie. The marketers of the movie aimed to spread awareness of the sequel of the movie by adding a logo of Snapchat to the movie’s advertisements. The idea was to make users follow the Snapchat account with the name of PitchPerfect2 so that they can watch fun and interactive videos related to the movie and its promotional activities.
Does Your Brand need to be on Snapchat?
Although Snapchat is a relatively new social platform, it has managed to secure the top most spot in just a little time. This platform is extremely active, interactive, entertaining, and fun. That’s the reason your brand needs to be on it. Whether it is the live feed or the Discover feature, just being present in the story that is watched by millions of people will provide your brand the recognition it needs.
Snapchat is mostly used by teenagers and young people that make a greater part of the consumer market. According to a study posted by Social Times, the highest number of Snapchat users belong to the UK, Sweden, and the USA at 39 percent, 38 percent, and 35 percent respectively.
So, if your brand hasn’t made its appearance on Snapchat yet, you seriously need to revise your marketing strategy.
