Digital media marketing has rendered every other platform of marketing obsolete. With the widespread global access to the internet, everything has become online. That has led all the businesses and organizations to adopt digital platforms to grow their outreach to customers and increase their visibility.
Over the past two decades, social media has become the most powerful platform, with monthly users of more than a quarter of the entire global population. It has completely revolutionized the face of effective marketing. Whether you have a small business or run a giant enterprise, do you even exist if you don’t have a social media presence? If you’ve been considering investing in digital marketing, then you’ve come to the right place.
Let’s list down the 4 most popular digital media marketing platforms for you to consider investing in.
1. Facebook
Did you know that Facebook has 2 billion active monthly users? With a reach as enormous as that, it shouldn’t come off as a surprise that it is the most powerful and popular digital media marketing platform!
Facebook’s algorithm provides several target audience options based on demographics, age, gender, interests, career, relationship status, purchase history, etc. It also offers various ranges of marketing costs so you can decide how much or how little you want to invest.
We would highly recommend maintaining the presence of your business on this platform and investing in its advertising service. It promises a significant return on your investment.
2. Instagram
The next most popular digital media marketing platform after Facebook is undoubtedly, Instagram. With a rapidly increasing number of users, Instagram is now the hotspot platform.
It has 400 million monthly active users and is a great platform to build your brand. With its unique algorithm, it is easier to grow an organic audience here more than anywhere else.
Instagram is designed for visual stories. Therefore, all the posts are based on photos and visual contact. As infographics are widely popular and easily retained in the audience’s minds, marketing your brand on this platform leaves a lasting impact.
3. Twitter
Twitter is a platform hosting monthly 320 million active users seeking all the latest information. This platform is excellent for keeping your audience engaged in real-time updates.
If you are focused on content-based marketing, then this is the right place for you. Twitter marketing offers a broad reach to a targeted audience. It is one of the most popularly used platforms for digital media marketing.
4. YouTube
If your content focuses on tutorials or video reviews, YouTube would be perfect for you. The platform has more than 1 billion active monthly users. Video marketing is a great way to reach your target audience and connect with them.
Conclusion
Digital media marketing platforms are a world of their own, and it is fairly simple to use and manage. A basic understanding of your target audience and the right strategy will go a long way in the growth of your business.
