In this digitally advanced world, every business is looking to reach out to prospect customers and improve brand recognition. The best way to do so is to make use of the most popular platform Google. Because Google attracts the majority of the audience, it can help businesses drive enormous traffic to their website. Google targeted ads can make your business more viewable by showing your ads to your prospect customers, the ones that are most likely to do business with you.
Let’s find out what Google targeted ads really are.
Targets the Most Appropriate Customers
When you place ads online, you want them to reach to the most appropriate users, the ones that would be interested in purchasing from you. That’s exactly what Google targeted ads do. Google makes your ads visible to those users who have shown interest in products/services similar to your business. It also places ads on websites that the most potential customers visit, improving your chances of getting more business. Furthermore, Google also targets customers that have previously visited your website and surfed for items on it.
Drives Traffic to your Website
The ads that you place via Google targeted ads will be seen by users with similar interests. This means that whenever your potential customer visits a website, they will be viewing your ads. Because they are interested in similar products/services, there is a high chance that they will click on the ads and visit your website. Well-targeted ads are great for people who are looking to increase traffic on their website. When you are getting more users on your website, you will be able to make greater sales.
Based on Flexible Price
Google targeted ads are highly accurate. That’s the reason they might seem a bit expensive to some businesses, but if you look at the results that it delivers, you will find the price flexible. Google targeted ads are auction based, which means that you state a price that you want to pay for the ads and then Google compares it with other advertisers.
You also get to choose between different ad types including Cost Per Click (CPC), Cost Per Median (CPM), and Cost Per Acquisition (CPA). CPC ads are the ones in which you have to pay Google for every click, CPM ads are the ones in which you have to pay per thousand impressions, and CPA is when a click ends up in a conversion. The costs of each of these ads vary depending upon their degree of effectiveness.
In the end, it is not about how effective Google targeting ads are, but it is more about how much results are you getting out of them. If you run a small business, then this option might be too costly for you. Furthermore, bigger brands are spending hefty amounts of money on online targeted ads which will be hard for small businesses to match.
If used correctly, Google targeted ads can help build a solid customer base, allowing you to sell more products/services.
