We don’t need to explain what Search Engine Optimization (SEO) is since every business that has an online profile implements it in their digital marketing strategy. Many CMS providers like WordPress are now offering SEO tools that help businesses in ranking higher on Google, Yahoo, Bing, and other search engines. However, we will discuss the importance of SEO and SEM when it comes to converting traffic into leads, and eventually paying customers.
Generating Traffic and Leads
SEO is the single most important factor in attracting traffic, period. If you have a parallax website with high quality content, it won’t get you anywhere if it’s not optimized for search engines. Most SEO trends today are based on Google search algorithms, but it’s surprising how many businesses never update their digital marketing strategies.
Websites that offer poor user experience are not getting any love on Google or other search engines, and the simple answer is for that is your traffic doesn’t want to stay on your webpage. All it takes is getting to know what Google ranks and what it doesn’t, and then optimizing the website based on those factors. This can significantly increase your website visibility on the web. Likewise, if your content and website has something of interest for the end user, then you can effectively convert traffic into leads.
Marketing on All Fronts
With social media and mobile marketing available, businesses can now capitalize on all alternate sources of marketing to further increase their leads. And to accomplish that, SEO again comes into play. If your business has a social media profile, then it should be optimized for search engines as well. This way, you can place PPC ads and target markets based on geospatial location. With a combination of SEO and PPC, your business can oversee significant growth in the number of followers, referrals, retention, and much more.
As for mobile marketing, the best SEO strategy is to optimize the website for smart phone, tablet, smart TV, and other web supported device usage. By tweaking the HTML code and implementing meta tags that are relevant to your nature of work, you will rank even higher on Google across traditional and mobile devices. Maintaining your Google rank across different devices will help you to attract traffic from all web users. Additionally, Google ranks responsive websites better than websites that only support desktops and laptops.
Potential Market
If you run a business that fails to attract any traffic, then you should realize that your SEO strategies are not effective. SEO is the only way to leverage on the potential market that you can convert. If your content is creative and engaging, and you have SEO implemented on each aspect of your website and online identity, then you will generate leads one way or another.
While many are skeptical about the future of content, with recent trends suggesting short clips and doodle animations are the way ahead, SEO is here to stay. If you want your business to sell, then SEO is your solution.
