The use of digital marketing is absolutely necessary for companies to reach out to their target audience in an effective way.
However, there are many digital marketing scams online that companies should be wary of. These scams seek to exploit unsuspecting business owners and cheat them out of large sums of money.
Finding a trustworthy digital marketing agency isn’t an easy task and businesses have to be careful of scam artists who are waiting to take them for a ride.
There are many different kinds of fake digital marketing agencies that claim to offer various kinds of services ranging from simple web development to Search Engine Optimization (SEO), but are not competent enough to provide substantial results
Digital Marketing Scams That Businesses Must Stay Away From
SEO Guarantees
Many fake SEO companies claim to know techniques that can guarantee the number one position on a Google search list. They demand exorbitant fees from their clients and falsely promise them the best search rankings which never really materialize.
Nowadays, many scammers are also claiming to have cracked algorithms used by the top search engines, like Google and Yahoo.
In reality, it is extremely hard to completely understand these algorithms; they are extremely complex and highly automated.
Social media followers
Some fraudulent companies promise their clients a large number of followers for a certain fee. Unsuspecting businesses often pay these companies thousands of dollars to increase the following of their social media accounts, only to find out later that they were being deceived.
There is no legitimate way to guarantee the addition of thousands of followers to a social media account in a day or two. Businesses should stay away from digital marketing firms that make such outrageous claims.
Suspicious email messages
Scammers also target businesses through unsolicited emails. The messages sent via these emails are very carefully, and cleverly, worded to make it seem that their intentions are honest. They genuinely have a way to boost the popularity of a company, overnight.
Never respond to such messages until you are absolutely sure that they are from a reliable firm. Over the years, thousands of businesses around the world have fallen prey to such dubious emails and have suffered millions of dollars’ worth of loss.
Things to remember when hiring the services of a digital marketing agency
Before you hire the services of a digital marketing company, make sure you do the following:
- Run a thorough background check of the company to ensure that they are a legitimate entity.
- Never pay them a dime until they have proven that they can deliver on their promises.
- Stay in touch with them and request them to provide you with relevant statistics and progress reports on a regular basis.
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