There are several advantages of having your business exist on Instagram. For instance, Instagram has over one billion monthly active users, which means that many of your potential customers are using the platform. Moreover, Instagram marketing on Instagram can help you build awareness about your business and engage with potential customers.
To help you out, here are some tips on how to run a business on Instagram.
Tip #1 – Switch to An Instagram Business Profile
Instagram has recently launched various tools that allow businesses to stand out from the competition, get valuable insights, and acquire new customers. If you create an Instagram business profile, you will be able to display more information about your business to your followers. For instance, you can add a ‘Contact’ button next to the Following button on your profile. This will allow your followers to easily get in touch with you via phone, email, or get directions to your location.
Note – You can only create an Instagram business profile if you have an existing Facebook page for your business.
Tip #2 –Build Strong Relationships with Customers
Direct messaging your customers on Instagram is a demanding job. For every 100 Instagram DMs that you send, you’ll be lucky if you even get back three to five responses. However, despite the low response rate, Instagram DMs should not be ignored because they help build a direct and close connection with potential and existing customers.
Regarding customer support, people expect businesses to respond to their queries within 60 minutes of sending a message. Therefore, you should specifically assign one member of your team to handle your business’s Instagram account. This person will be responsible for handling customer concerns in a professional way, generate and post content, and manage your entire Instagram business profile.
Tip #3 – Create Sponsored Ads
Sponsored ads on Instagram have become quite common. With sponsored ads, you can now promote your business to anyone who fits your target audience criteria and further increase your reach. The best thing about these ads is that you can set a budget to decide how much money you want to spend on them. Moreover, you can use the carousel feature to upload up to 3 pieces of media in an Instagram story ad.
While creating a sponsored ad, make sure you use content that appeals to your target market. You can even convert your existing Instagram posts into sponsored ads, so watch out for your most loved posts.
Tip #4 – Use Hashtags
Hashtags are a great way to categorize your content on Instagram. When using hashtags, think about the words that your target market may be potentially searching for. For instance, if you have a blog related to entrepreneurship, you can use hashtags like #motivation, #success, #entrepreneurship.
You can even use the Hashtagify tool to find out the hashtags best suited to your target audience.
Last Few Words
These four tips for running a business on Instagram are something that every business professional needs to know. Whichever technique you go for, make sure to use the Instagram Insights feature to see if your audience is liking it or not.
