Brands owe their success to their customers. Without their input and feedback, brands would be unable to identify and address customer needs and preferences, leading to a lack of customer engagement and, ultimately, business failure.
The World of “Ands”: Consumers Set the Tone Read More »
Consumers will start 2023 in a state of heightened uncertainty for the third year. People are concerned about the economic slump and rising living costs this time rather than the epidemic.
What Changes can Businesses Expect in FMCG Industry in 2023? Read More »
With a rise in the adverse impacts of climate change, to the onsets of mismanaged resources, and more, all have added to the list of reasons why sustainability is in dire need.
Ways to Incorporate Sustainability into Business Practices Read More »
At the core of every business today, the slogan of sustainability reigns high. It has been adopted by most businesses today, especially since the wake of the global pandemic.
Consumer Shift Towards Sustainability Read More »
The realm of consumer preferences is constantly evolving. Consumers no longer look at just the quality and price to base their decisions on; they consider a matrix of factors.
Factors Consumers Look at While Purchasing Products Today Read More »
Going green and sustainability are words that have been emphasized for businesses for quite some time now. For businesses, these aren’t just catchy words, they have actual merit behind them and focusing on going green can actually promote the sustainability of a business.
Why Should Businesses Focus on Sustainability by Going Green Read More »
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