High-performing operating models are designed to optimize processes, reduce inefficiencies, and manage costs effectively. Consumer companies delivering products or services at a lower cost without compromising quality gain a competitive edge. This efficiency allows for competitive pricing, higher profit margins, or both.
How Consumer Companies Outcompete: High-Performing Operating Models Read More »
How consumers choose different products and services is highly influenced by external and internal factors.
Factors Influencing Consumer Decision Making Today Read More »
There comes a point in time when you will need to expand your business. If it has saturated domestic markets, then you might want to take it to an international level. However, doing so will not be easy. The following steps can help you get a good head start though.
How to Expand Your Business on a Global Scale Read More »
Marketing is more than a process to communicate the value of a product or service. It is a constantly evolving blend of science and art, where marketers must be part anthropologist/part business analyst. With such a unique role, challenges will continuously arise that threaten the success of marketing functions.
Managing and Overcoming Key Challenges in Marketing Read More »
Given an ideal situation, an investor is there to earn money, and one way of doing it is to increase prices. In the current economic scenario, following such a strategy comes with the risk of losing customers.
How to Raise Prices without Alienating Clients Read More »
Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors.
Competitiveness in the FMCG Sector Read More »
Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?
National Brands vs Private Brands Read More »
Commerce is constantly evolving. There are ebbs and flows in best business practices and how to pursue economic growth. There is no better proof of this than in the pharmaceutical industry. While fads may come en vogue every so often, there is one facet of the trade that will continue to generate sustainable growth no
Generating Sustainable Growth Through Consumer Marketing Read More »
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