Big Data refers to extensive, complex data sets that traditional data processing methods cannot manage. These data sets are characterized by their volume, velocity, and variety and require advanced tools and technologies to collect, store, process, and analyze them.
Why Big Data Is a Must-Have Tool for Businesses Looking to Stay Ahead of the Game Read More »
Manufacturers are natural adapters. When anything goes wrong, they discover workarounds or devise new solutions. However, Covid-19 provided the ideal setting for this inventiveness to shine. Let’s take the example of soup.
Reexamining the Future of Manufacturing Read More »
In today’s digital world, all sales managers need to incorporate technology into their everyday sales and management tasks. This is because technology can have a very significant impact in supporting the activities of a sales department.
4 Ways to Use Technology in Sales Read More »
The market for big data is maturing around the world. Recent data shows an increased trend in the use of data technology for revamping operations.
How FMCG Firms can Utilize Big Data to Get an Edge over the Competitors Read More »
2015 was the year in which we saw an increase in mobile purchases and marketing. It was the year when Google changed its algorithm to offer greater value to the users. Now that we are headed into 2016, it is important to know which strategies will be big and which will need to be left
Digital Marketing Predictions for 2016 Read More »
Start-ups face a hard time establishing themselves in the market. Without a pre game-plan and a powerful strategy, no start-up can show its presence.
The Journey of a Start-Up Towards Success Read More »
Consumers are changing and so is digital technology. Nothing is the same anymore, and traditional marketing tactics have gone out of practice. That’s the reason businesses need to come up with a strategy that is upbeat and advanced.
Latest Marketing Trends for Breaking Your Sales Records Read More »
Big data analytics seems like the next big buzzword in the world of IT, but truth be told, it is much more than that. When you have huge volumes of inbound and outbound data at high velocity, your business is bound to face some difficulties.
Potential Challenges in Big Data Analytics Read More »
Marketing is more than a process to communicate the value of a product or service. It is a constantly evolving blend of science and art, where marketers must be part anthropologist/part business analyst. With such a unique role, challenges will continuously arise that threaten the success of marketing functions.
Managing and Overcoming Key Challenges in Marketing Read More »
Commerce is constantly evolving. There are ebbs and flows in best business practices and how to pursue economic growth. There is no better proof of this than in the pharmaceutical industry. While fads may come en vogue every so often, there is one facet of the trade that will continue to generate sustainable growth no
Generating Sustainable Growth Through Consumer Marketing Read More »
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