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Data Breaches and the Threats They Pose for Businesses
As businesses become more digitalized — incorporating the online world into their business functions – they slowly become more at risk of cyber crimes. Cybersecurity in most businesses is very lax, which is why the number of data breaches is growing with each passing year. Continue Reading
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Pharma Companies are Relying on AI for Medical Breakthroughs – Here’s Why it’s Not a Good Idea
As each passing year brings advancements in the use of artificial intelligence (AI), big data and machine learning, it is no surprise that the pharma industry is also embracing these three components. While they are hailed as major proponents of change, Big pharma’s interest in AI dates back to 2013. Continue Reading
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Why More Pharma Companies Should Follow Sanofi’s Example
Negative news associated with the Pharma industry has become so prevalent that it seems that few companies are doing anything to curb the negativity. In fact, it appears like most pharma companies are in competition to see which business is the most villainous out of them all. Continue Reading
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Leadership Trends to Adopt for the Upcoming New Year
Leadership is an elusive quality that not everyone possesses. The good news here is that you don’t always have to be born a natural leader to be a good one. The best leaders are the ones who acknowledge their shortcomings and work extensively to improve on them. Continue Reading
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Taking a Closer Look at the Top Global FMCG Companies of 2018
Companies that offer us fast moving consumer goods, also known as FMCG companies have played a crucial role in our lives. Continue Reading
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A Look Back at the Highs and Lows of the Pharma Industry in 2018
The pharma industry has had a very busy year and one that was chock full of changes. While they were able to still make it to the end of the year with their head held high, there have been some highs and some lows that were of note. Continue Reading
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Why is Influencer Marketing Becoming so Popular?
As many modes of marketing have slowly become obsolete online, there is one which is growing increasingly. In fact, 2018 can be called the Year of Influencer Marketing since it has really picked up this year. However, influencer marketing is not something new. The rugged, Marlboro Man is the biggest example of traditional influencer marketing. Continue Reading
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4 Brands that Improved Customer Interaction by Using an Online Quiz
You might think that online quizzes serve no purpose other than as filler content, but you’d be wrong here. As an interactive marketing tool, online quizzes can improve customer interaction, generate leads, educate the target market and boost sales. Continue Reading
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4 Times Businesses Went Viral for all the Wrong Reasons
You might think that going viral is a walk in the park. However, there are many businesses that have gone viral on social media for all the wrong reasons. Continue Reading
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How Workplace Bullying Can Ruin Productivity
Every workplace has different individuals working under one roof. While it is impossible for everyone to get along, steps should be taken to prevent bullying in the workplace. The US Workplace Bullying Survey conducted in 2017 highlighted that around 60% of US workers (60.3 million people) faced bullying of some form or the other. Continue Reading
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