People don’t buy products, they buy the results that product will give. Start your process of listing all the benefits that your customer will enjoy by using your product or service. Continue ReadingRead More »
Whenever I find small business owners and entrepreneurs struggling to come up with a business strategy, I suggest a SWOT analysis.
Mostly, their initial reaction to my proposed suggestion is one that exhibits sentiments of unfamiliarity with the business tool. Continue ReadingRead More »
Okay, so you’ve conducted a SWOT analysis for your business, with a detailed list of strengths, weaknesses, opportunities and threats, laid in front of you.
The next question is: What to do with it? Continue ReadingRead More »
So, you have decided to set up your very own business website… Long overdue but welcome to the community!
And, the first step towards building a successful website is designing a great home page. Continue ReadingRead More »
The consequences of bad management decisions can be severe. Institutions get destroyed, reputations suffer and sometimes, for everyone associated with the organization – their lives can get ruined. Continue ReadingRead More »
Your business’s success relies on strategic development. Wondering how you can add value to your business?
Here’s a quick step by step guide for your organization!Read More »
Shop retailers, today, I have got a post for you.
We all are well aware of the fact that an awful lot (if not all) of purchase decisions are made in-store. There are stats to prove it.
And, even if you keep the statistical reports aside—since the studies can often be biased, and place yourself in your customer’s shoes, viewing it from their perspective—the statement would still hold true. Continue ReadingRead More »