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Why is Influencer Marketing Becoming so Popular?
As many modes of marketing have slowly become obsolete online, there is one which is growing increasingly. In fact, 2018 can be called the Year of Influencer Marketing since it has really picked up this year. However, influencer marketing is not something new. The rugged, Marlboro Man is the biggest example of traditional influencer marketing. Continue Reading
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4 Brands that Improved Customer Interaction by Using an Online Quiz
You might think that online quizzes serve no purpose other than as filler content, but you’d be wrong here. As an interactive marketing tool, online quizzes can improve customer interaction, generate leads, educate the target market and boost sales. Continue Reading
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4 Times Businesses Went Viral for all the Wrong Reasons
You might think that going viral is a walk in the park. However, there are many businesses that have gone viral on social media for all the wrong reasons. Continue Reading
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How Workplace Bullying Can Ruin Productivity
Every workplace has different individuals working under one roof. While it is impossible for everyone to get along, steps should be taken to prevent bullying in the workplace. The US Workplace Bullying Survey conducted in 2017 highlighted that around 60% of US workers (60.3 million people) faced bullying of some form or the other. Continue Reading
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4 Examples of Bad Leadership in Different Industries
Leaders are always on the helm of their companies and there are many who shine in this position. Bill Gates and Steve Jobs are among the best ones that you can say exhibit good leadership. However, while good leaders always inspire, the bad ones can teach you some valuable lessons. Continue Reading
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The Negative Side of Going Viral on Social Media for Businesses
Going viral is a phenomenon that fascinates many businesses because of the large benefits they get to reap. A viral image, song, video or advertisement instantly generates millions of viewers and the business can expect a boost in sales, exposure and more. Continue Reading
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Employee Happiness and You – A Short Guide for Small Businesses
Employee happiness seems unimportant to many businesses, particularly the new ones or the old-fashioned ones. New businesses often feel like they don’t have the budget while older ones tend to be dismissive of this one aspect. Continue Reading
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4 Signs that a Candidate is a Good Hire for Your Workplace
When hiring, you can only do so much screening because you never know how the candidate will be when they are working with your team. Nonetheless, there are still certain signs that you can turn to in order to determine whether they are a good fit in your workplace or not. Continue Reading
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How the Pharma Industry is Adapting with AI and Machine Learning
Artificial intelligence is also known as AI and machine learning have evolved to the point where people are considering the benefits of their real-life applications. Continue Reading
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4 Signs That Your Business is Experiencing Positive Growth
You always hear about businesses that are growing at an exponential rate but the growth is negative. A lot of the times, this is the biggest worry that most companies have. On the other hand, there are also times when the business is experiencing positive growth. Continue Reading
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