With each passing year, the market demographic is changing. Millennials are quickly becoming the majority in most markets. Marketing techniques, that have previously worked with Baby Boomers or Gen X, don’t work on millennials. Continue ReadingRead More »
Usually, movies or film-based projects like TV commercials involve the exciting process of storyboarding. However, it shouldn’t just be limited to one area. When used effectively, storyboarding can help you create more engaging content. Continue ReadingRead More »
When you’re learning to hone your leadership skills, you might look towards good examples of leadership such as Bill Gates.
But what about the bad leaders we hear so much of in the news? While it’s easy to overlook these bad leaders, they too also have a lot to teach us! Continue ReadingRead More »
Everyone needs role models in their life and if you’re consistently looking to grow, you need to have a role model. In essence, anyone could be your role model but most people tend to look for people who they admire, or who possess the skill sets that they want to learn. Continue ReadingRead More »
As a form of marketing with a very direct approach, influencer marketing is still as popular today as it was years ago. While it might be dated, brands continue to work with various influencers, celebrities and social personalities that can help the business reach out and interact with their target audience. Continue ReadingRead More »
When considering opening a business, many people choose to go for an eCommerce-based one. With a high demand for good eCommerce stores, business owners perceive this is the easiest route. Continue ReadingRead More »
When it comes to your target market, maintaining a certain level of engagement and interaction with them will make a marked difference in your sales, conversions, and leads. That’s the reason why more marketing strategies are being designed to capitalize on this area. Continue ReadingRead More »