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Selling to Millennials – 4 Tips on How to Sell Well to Them
With each passing year, the market demographic is changing. Millennials are quickly becoming the majority in most markets. Marketing techniques, that have previously worked with Baby Boomers or Gen X, don’t work on millennials. Continue Reading
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How Storyboarding Helps You Create More Engaging Content
Usually, movies or film-based projects like TV commercials involve the exciting process of storyboarding. However, it shouldn’t just be limited to one area. When used effectively, storyboarding can help you create more engaging content. Continue Reading
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Marketing on Twitter – 4 Effective Tips You Need to Know
Online marketing is tricky as you need to apply different methods to different social media platforms. One of the most confusing social media platforms happens to be Twitter. The word limit it has, its use of hashtags and handles is also something that adds a degree of complexity. Continue Reading
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Being Mindful in Your Marketing – 4 Faux Pas You Want to Avoid in Marketing
Marketing is such an ingrained part of businesses that it seems avoiding mistakes won’t be that difficult. Unfortunately, that’s not the case.
Marketing faux pas aren’t just annoying, some have been known to cause losses in millions for businesses. Continue Reading
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5 Lessons That You Can Learn From Bad Leaders
When you’re learning to hone your leadership skills, you might look towards good examples of leadership such as Bill Gates.
But what about the bad leaders we hear so much of in the news? While it’s easy to overlook these bad leaders, they too also have a lot to teach us! Continue Reading
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4 Leadership Role Models that You Should Follow
Everyone needs role models in their life and if you’re consistently looking to grow, you need to have a role model. In essence, anyone could be your role model but most people tend to look for people who they admire, or who possess the skill sets that they want to learn. Continue Reading
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Influencer Marketing – Is it In or Out? 3 Factors that Can Help You Make Your Mind
As a form of marketing with a very direct approach, influencer marketing is still as popular today as it was years ago. While it might be dated, brands continue to work with various influencers, celebrities and social personalities that can help the business reach out and interact with their target audience. Continue Reading
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4 Common Challenges to Overcome When You Have an eCommerce Based Business
When considering opening a business, many people choose to go for an eCommerce-based one. With a high demand for good eCommerce stores, business owners perceive this is the easiest route. Continue Reading
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3 Ways You Can Help Create Engagement and Interaction Through Your Marketing Strategy
When it comes to your target market, maintaining a certain level of engagement and interaction with them will make a marked difference in your sales, conversions, and leads. That’s the reason why more marketing strategies are being designed to capitalize on this area. Continue Reading
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4 Reasons Why You Shouldn’t Give Up On Email Marketing as Yet
As online marketing has evolved over the years, there are many practices which are obsolete and discarded. However, not everything should be shelved. One of the best and most effective means of marketing happens to be email marketing. Continue Reading
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