No one likes failing. But even the most successful personalities have encountered failure at some point in their career. Seesaw is a classical representation of life. As humans, we keep teetering between their successes and downfalls.
Some mistakes are bigger than others. From ruining a critical presentation, to missing out on a huge sale and losing a crucial business opportunity – you’re often pretty sure of bouncing back. Continue ReadingRead More »
As a result, both marketers and major brands face the same challenge of attracting the attention of potential customers without drilling holes in their marketing budgets.
Discussed below are some critical predictions to bear in mind while preparing and finalizing your marketing plans for year 2017: Continue ReadingRead More »
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as well. On the other hand, while there are various reliable companies in this field, the competition is cutthroat. Continue ReadingRead More »
It’s basic marketing 101 that the brand of a company makes a huge impact on their marketing strategy. However, marketing is such a complex subject that it, at times, encroaches upon certain aspects of sales and branding. Continue ReadingRead More »
Small businesses and entrepreneurial startups are the norm but they require a lot of care and attention. Everyone wants to be their own boss but if you’re not careful, a startup can either make you or break you. Continue ReadingRead More »
Move over Hershey’s, there’s a new brand in town. While we all have a weakness for certain drugstore or supermarket brand chocolates such as Reese’s Peanut Butter Cups or Cadbury Flake, the chocolate industry has experienced a huge amount of growth in the past decade or more. Continue ReadingRead More »
The digital marketing world is booming with impeccable opportunities for all types of businesses. Digital marketing has transformed all the major industries including the banking industry, retail industry, and the media industry. Continue ReadingRead More »
Every year new drugs hit the market. Some become superstars while others are left out of sight for good. The pharmaceutical industry is mostly getting a kick out of drugs made for the treatment of rare diseases. Continue ReadingRead More »