Manal Haddad

Mobile Technology and the Impact it makes in the Pharmaceutical Industry

With the digital trend taking over almost every industry, it’s no surprise that the pharmaceutical industry is finally making the transition as well. An industry that has been stubbornly set in old ways, mobile technology has revolutionized pharmaceutical outreach by introducing mobile healthcare solutions that were previously unavailable. The following are a few other ways that mobile technology has made an impact on the pharmaceutical industry.

Improving Patient and Doctor Relationship

Patient and doctor relationships are often strained at best and are often cumbersome too. With mobile technology, it is now possible for patients and doctors to interact in real–time without having to worry about appointments. Moreover, a vast number of health care apps allow patients to keep track of their daily habits as well as share information regarding their ailment.

This has enabled more patients to take ownership of their conditions, as well as eased the dependency and reliance they had on their doctors. Doctors have also found that apps that track health such as Apple Watch or Fit Bit tend to be able to provide more accurate data.

Improves Research and Development

With many apps, it is now possible for pharmaceutical research and development to rely on different testing methods that incorporate stimulation and advanced modeling techniques. Physiological stimulation as well as advanced modeling have already accelerated product development and helped to assess the dangers such as potential toxicity involved in development.

Being able to work out and tackle these problems enables one to make changes in research and development quickly and reduces wastage of time, utilizes resources properly as well as ensures that there are no chances of faults in the final product.

Personalized Care

For patients, mobile technology has enabled them to take advantage of instant, personalized care. There are apps available and being developed that enable patients to get their prescriptions refilled online. Luckily, this is not the only benefit that mobile platforms have to offer.

They can also make appointments, compare health care physicians and facilities and enjoy access to a community made of individuals who are all dealing with the same ailments as them. With the help of this mobile platform, the personalized care that patients get has been instantly enhanced and elevated to cater to their needs.

A Link of Information

For many pharmaceutical companies, there is a lack of proper data collection regarding the various medications and drugs they release. With the help of the mobile apps, it is possible for them to link up with healthcare players, insurance claims, clinics, laboratories, apps, social media, sensors and more that allow them to gain access to the data first hand.

On this basis, it is possible for pharmaceutical companies to work on developing a large number of medications as well as view the impact of pricing and marketing. With targeted online data collection and retention too, it is possible for them to expedite and make changes that will help them make a better influence on this algorithm.

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