Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
The Top Global FMCG Companies of 2016
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as...
The Role of Branding in Business Marketing Strategies
It’s basic marketing 101 that the brand of a company makes a huge impact on their marketing strategy. However, marketing is such a complex subject that it, at times, encroaches...
Importance of Business Consultancy in a Company’s Growth
Small businesses and entrepreneurial startups are the norm but they require a lot of care and attention. Everyone wants to be their own boss but if you’re not careful, a...
How Snapchat Revolutionized Exposure for Brands and Products
As a new social media tool, Snapchat has made a huge impact on the day to day interactions of the average user. On the other hand, businesses have also seen...
6 Small Businesses that Craft Delicious Artisanal Chocolates
Move over Hershey’s, there’s a new brand in town. While we all have a weakness for certain drugstore or supermarket brand chocolates such as Reese’s Peanut Butter Cups or Cadbury...
Do Pharmaceuticals Need a Digital Marketing Strategy?
The digital marketing world is booming with impeccable opportunities for all types of businesses. Digital marketing has transformed all the major industries including the banking industry, retail industry, and the...
5 Best Drugs to be Available in 2016
Every year new drugs hit the market. Some become superstars while others are left out of sight for good. The pharmaceutical industry is mostly getting a kick out of drugs...
Reasons Putting Longer Hours at Work is a Total Waste
Everyone has put in extra hours at work at some point in their lives. While most employees are forced by their managers to work longer hours, many employees choose to...
Why Considering Self-Employment is Better than Your 9 to 5 Job?
Working under someone else and taking their orders is not everyone’s cup of tea. However, what most of us are worried about is going out of a job, which is...
How Apps Have Helped Nurture More Entrepreneurs?
The growing popularity of smart devices has resulted in the growth of app entrepreneurs. There was a time when entrepreneurs would struggle to come up with unique business ideas to...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
