Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
SEO Trends: What’s in for 2017?
Imagine business as a game. And being a business owner, you must utilize any kind of tools available at hand to beat the competition. Needless to say, SEO is one...
Rebounding from Failures: Strategies That Work
No one likes failing. But even the most successful personalities have encountered failure at some point in their career. Seesaw is a classical representation of life. As humans, we keep...
4 Trends that Made a Definite Impact on Marketing
When it comes to marketing, it is always wiser to keep an eye on trends that not only make an impact on the current state but will also have an...
Guide Your New Year’s Marketing Plan with These Predictions
As a result, both marketers and major brands face the same challenge of attracting the attention of potential customers without drilling holes in their marketing budgets. Discussed below are some...
The Top Global FMCG Companies of 2016
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as...
The Role of Branding in Business Marketing Strategies
It’s basic marketing 101 that the brand of a company makes a huge impact on their marketing strategy. However, marketing is such a complex subject that it, at times, encroaches...
Importance of Business Consultancy in a Company’s Growth
Small businesses and entrepreneurial startups are the norm but they require a lot of care and attention. Everyone wants to be their own boss but if you’re not careful, a...
How Snapchat Revolutionized Exposure for Brands and Products
As a new social media tool, Snapchat has made a huge impact on the day to day interactions of the average user. On the other hand, businesses have also seen...
6 Small Businesses that Craft Delicious Artisanal Chocolates
Move over Hershey’s, there’s a new brand in town. While we all have a weakness for certain drugstore or supermarket brand chocolates such as Reese’s Peanut Butter Cups or Cadbury...
Do Pharmaceuticals Need a Digital Marketing Strategy?
The digital marketing world is booming with impeccable opportunities for all types of businesses. Digital marketing has transformed all the major industries including the banking industry, retail industry, and the...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
