The fast-moving consumer goods (FMCG) industry is highly competitive, with a multitude of products and brands vying for consumer attention. Starting an FMCG distribution can seem daunting, but it can be a lucrative venture with the right strategy and approach.
How to Start an FMCG Distribution Business? Read More »
In today’s digital world, all sales managers need to incorporate technology into their everyday sales and management tasks. This is because technology can have a very significant impact in supporting the activities of a sales department.
4 Ways to Use Technology in Sales Read More »
Why have you set up a website? The core goal of every entrepreneur is the same. Target the online and tech-savvy audience and entice them to buy from you. But obviously, none of your potential customers will buy from you just like that.
Generating Sales Through Your Website Read More »
Over the years, the consumer market has changed which has led to the evolution of the nature of sales too. Despite the fact that sales are a function that has been around for centuries, it has now changed to accommodate the changes in the market.
Taking a Closer Look at How the Nature of Sales Has Evolved Read More »
With each passing year, the market demographic is changing. Millennials are quickly becoming the majority in most markets. Marketing techniques, that have previously worked with Baby Boomers or Gen X, don’t work on millennials.
Selling to Millennials – 4 Tips on How to Sell Well to Them Read More »
Connecting marketing with just sales is an error that even the most seasoned businesses end up making. The problem lies in the fact that marketing works in a cycle for them. In fact, it follows this simple formula:
3 Reasons That Show Marketing is Not Just About Making Sales Read More »
Customers have become smarter, and marketing through influencers has allowed businesses to connect with their target markets easily.
Why Should You Work with an Influencer for Your Brand? Read More »
Affiliate marketing programs are quickly gaining traction in online marketing because of the number of benefits that they provide. While many businesses are quick to keep it as a last resort for their business, affiliate marketing programs have proved to be effective and deliver results from the start.
Why You Should Consider Affiliate Marketing Programs for Your Business? Read More »
Email marketing has been around since the earliest days of the Internet. This is one of the main reasons why it is looked upon as a rather dated marketing practice.
The Role of Email Marketing in eCommerce Read More »
When it comes to having better sales, a lot of people will focus on the marketing strategy but few will focus on developing and investing in the sales team. In-house training sessions are one way through which you can enjoy better sales as well as have a stronger team that can give your sales a
How Effective In-House Training Makes a Better Impact on Sales Read More »
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