Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Small Business Development: Foster Healthy Competition
Competition is inevitable—and something that employees thrive on. This is because it is a source of both intrinsic and extrinsic motivation. Every business requires its employees to push themselves and...
Challenges Big Pharma will face in Drug Development
Research and Development, R&D, particularly in drug development for big pharma has always proven to be a problem. While 2016 helped to smooth over various problems and helped to digitize...
Personal Magnetism and Charisma: Cornerstone of a Brand’s Success
Contemporary ways of doing business have taken over the traditional approach—customization being one of the most prominent trends. If you intend to align your individual goals with your organizational goals,...
How to Build Brand Awareness for Better Exposure
Brand awareness plays a huge role in marketing. In fact, it is one of the major reasons why certain color or logos are just more recognizable or more iconic. McDonald’s...
Why you need to avoid the Buzzwords in Advertising for Perfect Targeting
There are so many buzzwords in advertising that we often forget to see the real meaning behind them. Even if advertisers and marketers understand these buzzwords, they end up making...
The Role of Social Media Marketing in 2017
Over the years, social media marketing has taken a bigger role and it’s no surprise that in 2017, social media continues to play a huge role in marketing. As part...
Leadership Trends to Keep an Eye on in 2017
With the New Year coming up, it is essential to keep an eye on all the changes that it will bring with it.
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FIVE Mega Trends Impacting The FMCG Market
1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands. Instead of wasting thousands of dollars on...
The Importance of SWOT Plans and Why Your Business Needs One
A business administration anagram, SWOT stands for: Strengths Weaknesses Opportunities Threats It entails carrying out a comprehensive external and internal audit of the firm.
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How Increased Health and Wellness Awareness Is Changing Brands for the Better
Over the years, there has been a huge increase in the world caring for the health and wellness of not just the world but themselves as well. More awareness of...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
