Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Why you need to avoid the Buzzwords in Advertising for Perfect Targeting
There are so many buzzwords in advertising that we often forget to see the real meaning behind them. Even if advertisers and marketers understand these buzzwords, they end up making...
The Role of Social Media Marketing in 2017
Over the years, social media marketing has taken a bigger role and it’s no surprise that in 2017, social media continues to play a huge role in marketing. As part...
Leadership Trends to Keep an Eye on in 2017
With the New Year coming up, it is essential to keep an eye on all the changes that it will bring with it.
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FIVE Mega Trends Impacting The FMCG Market
1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands. Instead of wasting thousands of dollars on...
The Importance of SWOT Plans and Why Your Business Needs One
A business administration anagram, SWOT stands for: Strengths Weaknesses Opportunities Threats It entails carrying out a comprehensive external and internal audit of the firm.
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How Increased Health and Wellness Awareness Is Changing Brands for the Better
Over the years, there has been a huge increase in the world caring for the health and wellness of not just the world but themselves as well. More awareness of...
E-Commerce Marketing Strategies that Maximize Online Sales
E-Commerce isn’t very tricky and one can easily incorporate it into their business model. On the other hand, if your business solely relies on e-Commerce, your profits will hinge largely...
How Adding Personalization in Your Marketing Can Improve Your Sales
When it comes to marketing, every little bit you do makes an impact on your sales. From the tone of the content you’re sharing to the other general interactions, personalizing...
Common Challenges that Big Pharma Still Faces Today
Each year brings changes with it when it comes to any industry and every year, that industry manages to evolve to find a solution to this problem.
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5 Signs Your Employees are Unhappy
1.Competing Only For the Minimum If your employees are only working hard enough to reach minimum goals, the chances are that they no longer worry about their performance.
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I don’t light candles for a mental reset, nor do I run...
