Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
Leadership Development: Riding With Your Team Down the Unknown Path
“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth…”...
The Strategic Guide To Increasing Your Product Sales
Understanding Customers People don’t buy products, they buy the results that product will give. Start your process of listing all the benefits that your customer will enjoy by using your...
Importance of coaching the company’s big picture to low level staff
Successful organizations take care of all their employees regardless of their tier. In successful organizations, the employees know the philosophy of the company, which is reflected in their behavior.
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Small Business Tools: The What and How of SWOT Analysis
Whenever I find small business owners and entrepreneurs struggling to come up with a business strategy, I suggest a SWOT analysis. Mostly, their initial reaction to my proposed suggestion is...
The Now-What of SWOT: Turning Analysis Into Action
Okay, so you’ve conducted a SWOT analysis for your business, with a detailed list of strengths, weaknesses, opportunities and threats, laid in front of you. The next question is: What...
Designing a Website Homepage – The Must Have Elements
So, you have decided to set up your very own business website… Long overdue but welcome to the community! And, the first step towards building a successful website is designing...
What’s Your Competitor Up to In Terms of Social Media Marketing?
Even before you got into the nitty gritty of your professional life, you always had been watching and learning from your competition—at your school, in your local sports team and...
Twitter’s 280-Character Tweets: What This Means for Your Business?
September 26, 2017 – It was supposed to be just like any other day of my routine life. Helping out my clients with their business challenges, sipping through the morning...
3 Ways To Improve Prompt Email Responsiveness Among Staff
Most projects or assignments at offices get delayed because employees hesitate to, or don’t know how to respond to emails. Sometimes, they are not sure what or how to respond...
The Don’ts of Facebook Marketing
Create link based posts, post consistently, fill in your “About” sections, optimize your posts and keep them to a length of max 113 characters and so on…Facebook’s marketing rule book...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
