Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
How Things Will Get Worse Before They Get Better For the Pharma Industry
One scandal after another has landed the Pharma industry in hot water. With the recent outburst on their outrageous pricing tactics, there has been a lot of good faith lost.
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Coining a Name for Your Startup – The Dilemma and The Approach
As an entrepreneur or an owner of a startup, the process of coming up with a name for your organization is the first on the to-do list of “how to...
Making a Case for Social Media Marketing in FMCG Industry
The advent of social media transformed the dynamics of the marketing world. It introduced the business community to a new form of marketing—that, which we call social media marketing. The...
Learn to Create a Social Media Marketing Plan THAT WORKS!
To the newbies, social media marketing may sound simple. You create a social media account for your company on a platform, such as Twitter, Facebook, Instagram or LinkedIn. You then...
3 Social Media Tools to Boost Traffic Conversion
Marketing stars, like you, know the importance of social media in the present age marketing paradigms. It helps increase brand awareness, improve brand reputation and helps improve sales. However, we...
Why Should Businesses Focus on Sustainability by Going Green
Going green and sustainability are words that have been emphasized for businesses for quite some time now. For businesses, these aren’t just catchy words, they have actual merit behind them...
FIVE Essential Management Traits Of An Operations Leader
Communication A strong operations leader understands that employees are a valuable resource. & can effectively communicate with the staff.
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3 Reasons Why Your Corporate Culture Should Be Part of Your Marketing Strategy
More and more businesses are becoming social each day. A social business is one that relies on the use of social media to interact with their target audience. Not only...
Digital Marketing Scams That Small Businesses Should Avoid
The use of digital marketing is absolutely necessary for companies to reach out to their target audience in an effective way. However, there are many digital marketing scams online that...
How Can You Differentiate Between A Good Manager and A Bad Manager?
Managers are supposed to play an important role in keeping the workings of a business organized and managing its employees in a way that maximizes their potential. However, not every...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
