Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
How a True Leader Handles Difficult Situations…
If you are a manager or business owner, every now and then, you’ll come across difficult problems or challenging situations that threaten to derail your company’s performance. It is important...
Why is the Pharma Industry in Hot Water Regarding Drug Pricing?
While the Pharma industry is no stranger for being in the news, the recent hikes in drug pricing have given consumers cause for concern.
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What Can a Manager Do to Increase Employee Retention
Your business is bound to suffer whenever one of your good employees resigns suddenly. Retaining employees is a major challenge that most business owners and managers have to contend with....
5 Reasons Why Your Business Should Give Back to the Community
Giving back to the community is an important aspect that people embrace individually. Luckily, more and more businesses also understand the need to do so.
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Are Startups a Fading Trend Now?
When it comes to startups, it feels like it is a trend that fluctuates with time; experiencing its own ebb and flow. At one time, startups were the buzzword that...
The Role of Live Streaming in Marketing
Starting from Snapchat, which lets you document events as they’re happening, live streaming has become a special part of marketing too. The popularity behind is not just a fad either....
Why You Shouldn’t Limit Your Marketing to One Social Media Platform
When it comes to using social media for marketing, the main complication arises in deciding exactly which platform to utilize for it. Facebook lets you make use of image, content,...
The Role of Email Marketing in eCommerce
Email marketing has been around since the earliest days of the Internet. This is one of the main reasons why it is looked upon as a rather dated marketing practice.
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Top Pharma Trends for 2017
We’re only a few months into the New Year and there have already been a few unprecedented events that have sent shockwaves in various industries. Based on these, there have...
5 Fundamentals of a Successful Startup Brand
Mission Your brand’s mission statement clearly and concisely states your business and brand’s purpose. It should also make reference to your long-term goals. Don’t forget to take into consideration your...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
