Insights & Perspectives
Explore frameworks, reflections, and lessons from leadership, brand strategy, and meaningful living.
When Good Managers Had to Make a Bad Ethical Choice
The consequences of bad management decisions can be severe. Institutions get destroyed, reputations suffer and sometimes, for everyone associated with the organization – their lives can get ruined.
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3 Costly Marketing Communication Mediums That Small Businesses Should Avoid
Small businesses are often cash-strapped in the start. The situation calls for very wise spending to get the best results. Despite this, in the rush of going big, small businesses...
Knowing Key Customer Pain Points Is The Right Way To Constantly Innovate
In order to innovate, there are two fronts for marketers to work on. They can look to maximize the value from the current solution or market offering. The other area...
Efficient Ways to Develop Strong Consumer Insights
Operating without having consumer insights is a bad idea for building your brand. In the contemporary market, you must first understand your customer and then proceed. Consumer insights allow you...
Effective Strategies For Business Development Steps For Getting Started!
Your business’s success relies on strategic development. Wondering how you can add value to your business? Here’s a quick step by step guide for your organization!
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Avoid These 3 Most Common In-Store Marketing Communication Mistakes
Shop retailers, today, I have got a post for you. We all are well aware of the fact that an awful lot (if not all) of purchase decisions are made...
Idea Validation for Your Business – Is It Important?
As an entrepreneur, looking to start your own business, you may have heard the term “idea validation” from your peers. “Without it, you should not even think about starting your...
MVP – The Concept and Some Great Examples to Inspire You
So, you have finally decided to start your very own business – aspiring to build an organization that will be locked on the front cover of the next Forbes’s issue,...
How Things Will Get Worse Before They Get Better For the Pharma Industry
One scandal after another has landed the Pharma industry in hot water. With the recent outburst on their outrageous pricing tactics, there has been a lot of good faith lost.
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Coining a Name for Your Startup – The Dilemma and The Approach
As an entrepreneur or an owner of a startup, the process of coming up with a name for your organization is the first on the to-do list of “how to...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
