The popularity of a blog depends on the number of hits it gets each time a new post is published. And the reason some blog posts are more popular than others is that they are promoted in a better way. Here are a few things you can do to increase the audience for your blog.
Write More Often
When you post more frequently, you’ll notice an increase in the number of views your blog gets. This is because more frequent posts keep your audience engaged and they allow people visiting your blog for the first time to know get accustomed to your writing style. The more often you post on your blog, the more interest you will generate in your target audience. Publishing posts more frequently will make your audience coming back for more.
Give your Blog Posts a Good Title
Writing a good title is necessary to create interest in the reader so they may be tempted to read till the end of the post. If the blog post does not have a title with sparks interest in the reader, they will simply click the back button, so while the quality of the content is (obviously) important, A good title is what encourages the reader to go through the full length of the post.
Know who you are writing for
It is necessary that you know what a majority of your audience likes so you give them what they want. Most people only read the blogs that talk about the things they like or if they can relate to the content of the blog.
Keywords are the key
To increase your audience and expand it beyond your circle on social media, you need to make your blog appear in search results. To do this, you need to use SEO to your advantage and incorporate the right keywords in your text, so they do well in the search rankings.
Twitter is a powerful marketing tool for practically anything that needs to be promoted to an online audience. There is no limit to how far your voice (or links) can go on Twitter. Use that fact to your benefit.
Share and Reshare Links to Your Blog
You need to know the timings when a lot of people are available online. It could be from 8 pm until midnight, or it could be in the afternoon when most people have their lunch break. Share your links more than once to increase the chances of getting more hits.
Comment on, or Retweet any tweet that you get in appreciation of the blog post. If somebody else shares your link with a comment, then you can retweet them to let more number of people know about your blogs. Re-sharing old blog posts will also increase traffic, so do
Interact With Your Audience
Lastly, you need to build a relationship with your audience by asking them to comment and showing them that you value their opinion. Replying to their comments is also a good way to create a loyal audience who keeps coming back.