Are you considering marketing your business on Facebook? After all, Facebook marketing for beginners or even seasoned professionals is perhaps the most effective strategy to promote your products and services to over 2.8 billion people worldwide!
Without further ado, let’s take a detailed look at the basics of Facebook marketing.
Set Up the Perfect Facebook Page
If you’re working with a small budget, we have some good news for you – creating a Facebook page for your business is totally free! Here are some guidelines on how you can set up the perfect Facebook page.
1. Profile Picture and Cover Photo
Your profile picture should simply be your business’s logo. You can use some fancy artwork, pictures of happy employees for the cover photo, or just put up your contact details.
2. “About” Section
Use the “About” section to tell your visitors what your business has to offer. Keep the description short and sweet, and don’t try to fit in everything!
3. Call to Action
You can choose from a range of call-to-action buttons, such as Call Now, Visit Website, Download an App, Buy Now, Make a Donation, or simply Learn More, to engage visitors.
Types of Facebook Marketing Posts
On Facebook, you can develop several kinds of posts. Each has its own advantages and can boost engagement in various ways. Here are some posts that you can create on Facebook.
1. Facebook Text Posts
Facebook text posts only have words – no videos, no images, no links! Text posts are great for creating conversations. For instance, you can use a text post to request feedback or ask a question.
2. Facebook Photo Posts
Facebook posts usually have a much higher engagement rate than text posts. An attractive image is an excellent way to capture people’s attention as they scroll through their newsfeed. If you have a product-centered business, having images that show your products in action are highly effective.
3. Facebook Video Posts
Facebook video posts are an excellent way to tell a story. In fact, the Facebook algorithm now prioritizes longer videos with high completion rates and live videos in people’s newsfeeds.
4. Linked Content Post
A linked post is a post that shares a URL with your followers. Simply paste a link into the composition box, and a preview of the website will appear. You could add a link to your website. However, you can even share content from other sources, such as an interesting article regarding your industry.
5. Facebook Stories
Facebook stories are short video or image posts that appear in portrait mode and disappear after 24 hours. While videos can be twenty seconds long, images are only displayed for five seconds.
Wrapping Up
Facebook is a great way to engage with your audience and attract potential customers. However, the guide above simply covers the basics of Facebook marketing, and there’s so much more to it, such as Facebook Ads.
