Gone are the days when Facebook was just used to socialize with friends and family. Today, Facebook plays an important role in driving a business’s growth. Facebook Ads allow business owners to reach out and connect with their target audience.
There’s no denying that Facebook Ads are pricey, but they can be worth it if you know what you are doing. For instance, the average cost-per-click of a Facebook ad comes to be approximately $0.97. Due to the high costs associated with them, many people wonder if advertising on Facebook is effective? In reality, however, the benefits of Facebook ads typically outweigh the costs.
Here is a list of the benefits of Facebook ads that will make you want to invest in it right now!
#1 – Facebook Has a Large Number of Users
Facebook is the most popular social media platform these days. In the second quarter of 2020, Facebook had over 2.7 billion monthly active users. With such a large audience, advertising on Facebook can prove useful. It can help you connect with potential customers and build long-lasting relationships with them.
#2 – It Allows You to Develop Highly Targeted Campaigns
The most significant advantage of advertising on Facebook is that you can reach your exact target market. You can filter out the people you want to advertise to according to age, gender, behaviors, interests, and location. So, if you have a clearly defined target audience, you can use Facebook ads to connect with them.
#3 – You Can Create Ads to Meet Your Specific Objectives
Facebook Ads Manager has a very user-friendly interface, which makes the task of creating ads seem like a breeze. It allows you to customize your campaign to accomplish your goals, or as Facebook calls them “objectives.” For instance, your objective could be to build brand awareness, boost traffic, increase engagement, or get conversions or something else.
#4 – Facebook Ads Give You Extensive Analysis
Facebook Ads are really good when it comes to the analysis and reporting of your ad’s performance. Your engagement rate, conversion ratio, and other metrics will be clearly laid out to help you track your ad’s performance. These dashboards will help you a lot to adjust your campaigns and optimize their effectiveness.
If you have a Facebook page, you can even go to the “insights” tab and get metrics such as post engagement, weekly reach. Plus, you can even compare your performance with competitors.
#5 – It Leads to More Website Traffic
Advertising on Facebook is a great way to boost your website traffic. You could create a Facebook linked ad that will redirect your target audience to your website. The cost-effectiveness and precision of Facebook ads make them more advantageous in boosting website traffic than other sources.
#6 – You Can Add A Custom Call-to-Action Button
Call-to-action buttons are one of the many benefits of Facebook ads. Such call-to-action buttons are effective in encouraging your visitors or audience to take the desired action. Some call-to-action buttons that you can add to your Facebook ads include Apply Now, Book Now, Sign Up, Contact Us, Learn More, and Download.
Our verdict on Facebook advertising is a big yes! Even though it might cost you a few dollars, the benefits of Facebook ads will make it worth every penny. However, you must remember that to leverage from advertising on Facebook, you need to first learn how to run your campaigns effectively!
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