Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as well. On the other hand, while there are various reliable companies in this field, the competition is cutthroat.
Companies are constantly evolving their products, not only in a bid to increase their shelf lives but to also cater to their client’s ever-changing wants and needs. Often, a year is all that is needed to make or break a company or a business in this field.
Nestle, Procter and Gamble, Pepsi Co, Unilever, and JBS are among the more high profile global FMCG’s and earned more than $50 million in global sales this year, despite the fierce the competition and pressurized growth environment. On the other hand, the following are also some FMCG companies that count among the top global FMCG’s of 2016 based on the sales they have experienced.
Anheuser-Busch InBev
Considered to be the biggest brewers in the world, Anheuser-Busch InBev holds a market share of 25% globally and has the highest market shares in over 7 countries. With brewing groups in Belgium, Brazil and the United States, the company successfully produces over 200 different brands. Among them, 16 brands such as Budweiser are self-sustaining, each brand earning a total of $1billion on its own. The company amassed a total of $47million in global sales.
Coca-Cola
One of the largest and among the most high profile companies, Coco-Cola is a fast moving consumer goods company that has been in business since 1892 and is renowned for its Coca-Cola soda drink and their innovative marketing techniques. Despite the fact that Coco-Cola is its first and most popular commodity, it has around 350 different brands under its company name as well that it supplies on a global level. It has amassed a total of $46 million in global sales.
Tyson Foods
Having been in operation for over 80 years now, Tyson foods is responsible for providing meat to some of the biggest fast food chains, particularly in the US such as Burger King, McDonald’s, KFC, Wendy’s and Taco Bell. With over 123 dedicated processing plants for the production of nuggets, Buffalo wings, chicken tenders, and more, the company amassed a total of $37 million in global sales.
Mondelez
The successor to Kraft Foods, Mondelez was only established in 2012 but has also taken the fast moving consumer goods market by storm. The company is responsible for the production of various goods such as Oreo biscuits, Toblerone, Trident Gum and other similar products that are familiar brand names and favorites of various households across the world. They amassed a total of $34 million because of their global sales.
Archer Daniels Midland
Trading largely in commodities and food, Archer Daniels Midland is a global food production company with over 720 production plants, scattered across the globe. Moreover, they also procure their products through 420 different facilities, meant specifically to provide them with the resources needed to produce their products. Dealing largely in chocolates, cocoa powder, and cocoa liquor, it netted around $31 million because of their global sales.
