Social media has changed our lives drastically – from the way we communicate to the way we find products and services. Facebook, Snapchat, Instagram, and Twitter are not only platforms for communication but now they also represent businesses.
So why does social media marketing matter? The list below touches upon some of the reasons:
1. You Can Reach a Lot of New People
You can easily reach thousands of people through social media. Through Facebook or Instagram, you can spread information to your target audience regarding your business very quickly.
2. Cost-effective
Social media marketing is possibly the most cost-effective means of advertising. Creating accounts on a lot of platforms are free and this helps you get a better return on investment. Consequently, you end up saving money for other marketing and business payments.
3. Engage With Your Customers
Through social media, you can engage and interact with your customers. The more you communicate with your audience, the better chance you have of conversion. You can know their wishes easily and cater to them in a better way. You can also get their attention and spread your brand’s message.
4. Improve Brand Awareness and Loyalty
You can easily improve your brand’s visibility on social media. Having a social media page for your brand will benefit it. Once you have a social media presence, you can easily find and connect with customers. By connecting with them, you ensure customer retention and loyalty. And as we all know, having a loyal customer base is very important for any business.
5. Better Customer Satisfaction
Social media plays a great role in communicating and networking. A brand that values its customers is perceived positively. This is because customers appreciate that they can post comments on your page and receive personalized messages.
6. Marketplace Awareness
One of the most valuable advantages of social media is marketplace awareness. By observing activities on your page, you see your customers’ opinions and interest. It is a complementary research tool to better understand your industry.
7. Increased Traffic
Social media marketing can also improve traffic to your website. If you share content on social media, customers are eventually directed to your website.
8. More Brand Authority
To build a powerful business, customer satisfaction and brand loyalty are both equally important. If customers see you engaging with them, it builds a positive image of your brand. You can also get customer reviews once you have a few loyal and satisfied customers.
9. Better SEO Rankings
Social media presence is now becoming an important factor in calculating rankings. It is simply not enough to only optimize your website and update your blog. Businesses sharing content on social media send out a brand signal to search engines, which works to improve their brand integrity and validity.
10. Better Knowledge
You get to know about your customers better than before. This includes demographics, passions, hobbies and their attitude towards your business.
Now that you know why social media marketing matters, don’t hesitate to integrate it into your next marketing strategy.
