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Manal Haddad

Manal believes in continuous learning and development and is an avid reader of business, leadership, and personal development books. He is passionate about mentoring and developing the next generation of business leaders and is dedicated to giving back to his community through various philanthropic initiatives. His writing style is simple, clear, and easy to understand, making articles and books accessible to a wide range of readers. His extensive research and expertise in the FMCG industry have contributed significantly to the success of his website and books, making them essential reading for professionals and students alike. Manal’s writings are a testament to his passion and dedication to helping others succeed. Through his writings, he continues to empower individuals to pursue their entrepreneurial dreams and positively affect the world. He firmly believes that sharing knowledge and expertise can positively influence society and create a better tomorrow.
Customer Focus

How to Raise Prices without Alienating Clients

Given an ideal situation, an investor is there to earn money, and one way of doing it is to increase prices. In the current economic scenario, following such a strategy...
FMCG

Cost of Doing Business in the FMCG Sector

The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior regarding the products, the manufacturers try to bring in profit...
FMCG

Is FMCG Online Selling The Way To The Future?

After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online mediums to connect with their consumers. … Is FMCG Online...
FMCG

Competitiveness in the FMCG Sector

Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with fierce rivalry among different competitors. … Competitiveness in the FMCG...
FMCG

National Brands vs Private Brands

Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands? … National Brands vs Private BrandsRead More »

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About Feature Writer

Manal is a seasoned business professional with over 30 years of applied experience in strategic planning, management, marketing, branding, and operations working for multi-national organizations in the FMCG and pharmaceutical industries and managing world-class brands and cross-cultural teams. His dedication to continuous learning and personal development has earned him a reputation for being a knowledgeable and insightful business leader. He believes that success is achieved through collaboration, innovation, and a commitment to excellence, and he applies this philosophy to every project he undertakes. His dedication to mentorship underscores his commitment to positively influencing the world around him. His coaching and mentoring style has been described as practical, insightful, and result-oriented. Manal’s vision for the future is to continue to innovate and inspire others to achieve their full potential while maintaining a healthy work-life balance that allows him to pursue his passions outside of business. He believes keeping a healthy lifestyle is essential to achieving long-term success and happiness, personally and professionally.

Manal Haddad

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