In this current age, social media is a vital ingredient in almost every marketing strategy. While other marketing techniques are costly, this one’s free and quite profitable!
Facebook Business Pages are considered the ‘home-base’ for your brand, business, and organization. Thus, it’s essential to optimize your Facebook Business Page with some top SEO practices to maximize conversions.
Moreover, if you want to rank at the top of search results, Facebook search engine optimization (SEO) plays an indirect, yet vital, role. This is why you should make Facebook SEO a part of your social media strategy.
So, here are a few tips that will help you optimize your Facebook Business Page.
Tip #1 – Add a Profile Picture That’s Easily Recognizable
It would help if you used a profile picture that your audience can easily recognize. Being recognizable is important in getting found and liked, especially in Facebook search as this is what appears in search results. The profile picture you use should be square and at least 180 x 180 pixels. Moreover, it should be readable when viewed at 40 x 40 pixels (which appears in the newsfeed).
Tip #2 – Complete Your About Section
Your visitors want to know all the details of your business – where you’re located, what services you provide, your working hours, etc. The ‘About Us’ section is an excellent place to highlight the benefits and values your products or service brings to customers.
Make sure you fill out the following categories:
- Company, organization, or institution
- Local business or place
- Brand or product
- Entertainment
- Artist, band, or public figure
- Cause or community.
Tip #3 – Customize Your Page’s URL
Facebook allows you to easily customize your page’s URL to become a direct representation of your brand. Matching the Facebook URL with the page’s title will significantly improve your page’s findability both in search engines and Facebook search.
Tip #4 – Set up Your Location Page
Your location page connects your business with a specific location. Even if your company has a single location, a location page can distinguish your business from other identical or similar names. Moreover, location pages help with searches as well as Facebook displays results based on user locations.
Tip #5 – Add a Call-To-Action Button to Your Page
To optimize your Facebook Business page, you should also add a call-to-action (CTA) button. This button is handy for increasing leads and sales, as well as improving customer service.
Some CTA buttons that you can add include:
- Shop products or services
- Book an appointment
- Make a donation
- Contact us
- Download an application
- Email now
For every CTA button, you need to add the most suitable landing page where the user can take the desired action.
Last Few Words
Even if you feel that you’ve done everything to optimize your Facebook page, you should still take a second look to check that you’re not missing out on anything. Individually, these tips may not make a big impact, but collectively, they can help you build a comprehensive Facebook presence for your business.
