Every business that has an online presence wants to bring traffic to its site, gain leads, attract customers, contact the customers, and then compel them to purchase their services/products. This series of online strategies is known as the conversion funnel. Having a conversion funnel that doesn’t get you results is just a waste of time and efforts. Therefore, you need to make sure that you have optimized the funnel using the right tools and tactics. Let’s take a look at some tips that will help you optimize your conversion funnel in the most effective way to gain success in your online marketing efforts.
Design a Powerful Lead Magnet
Attracting visitors to your site is just the beginning; the actual success is achieved when you convert that traffic into leads. The best way to generate leads is to design a landing page or an opt-in form that compels the customers to subscribe to and visit your website. Below is a list of things that a lead magnet should have in order to get the desired action from customers.
- The lead magnet should focus on solving the customers’ problems.
- Your lead magnet should offer free stuff or goodies to your customers like trial products, free sample, discounts, and downloadable eBooks.
- Don’t just talk about yourself but tell your customers how you can help them with proof.
- Add a specific and creative CTA to make customers take action.
- Add a limited time offer to make the customers sign-up for your newsletter or visit your website.
Entrap the Customers
When you are creating a lead magnet, your main purpose is to turn visitors into loyal customers. A visitor might buy from you once but how will you make them buy from you regularly? The best way to turn prospects into customers is to create a plan to trap the customers. You can do so by offering value to your first-time buyers (give them a free gift or a discount). The free coupon or discount code that you provide to your customers will entice them into buying from you the second time.
Once they buy something from you again, offer them another discount which will be a trap to make them purchase from you again. By this time, your customers will believe that every time they buy something, they will get a discount, which is a great way to turn them into loyal customers. However, when they purchase from you the third time, instead of giving them a discount, send them a thank-you note or a little gift. This is a great way to make your customers feel valued and keep them hooked to your brand.
Social Advertising
Another great way to optimize your funnel is to run native ads. These ads are more effective than banner ads that no one ever looks at. You can choose from in-feed social ads, recommended content, and paid inclusions. You can also pay affiliates to promote your products or simply make your ads available on Facebook and YouTube.
An optimized funnel ensures great success for your entire marketing strategy. A perfectly optimized funnel is the one that is designed to attract customers by providing them value and offering them solutions.
