If you think that you have done a splendid job in creating an email list, then you are sadly mistaken. Collection your customers’ emails is just the first step. In order to get the results that you desire, you need to get those emails to be opened. So, how do you write a perfect email copy that your customers are eager to read? Well, there are several factors that you need to keep in mind in order to write emails that your customers really open.
Include a Deadline in an Intriguing Subject Line
Your first chance at making an impression in your customers’ eyes is the subject line of your email. The subject line is the first thing that will appear in front of your customers, so you want it to be perfect and appealing. Your subject line should be intriguing. It is good to add a deadline in your subject line like tell your customers about a limited time offer or discount. Customers are more likely to open emails stating a deadline as they believe that they are going to miss something amazing.
Don’t Miss Out on Testing
One of the best ways to learn about the effectiveness of an email campaign is to test the email using an analytics tool. There are several online tools that will help you learn about the open rate of your email messages. This information will help you pick the best method to attract your customers.
Send Segmented Emails
Not every customer that visits your website is looking for the same thing. Every customer has different needs and problems. Therefore, you need to create different emails for different segments. Divide your customers into segments and then send emails to them based on their interests. So, if you send a laptop discount email to a customer, who was searching for laptops on your website, you will be more likely to get your emails opened.
Timing is the Key
You cannot send emails to your customers after midnight when they will not be opening their mailbox. When you send emails at the wrong times, you fail to get them opened. People usually check the first page of their inbox, without moving onto the second page. Some people don’t even look at the other half of the page. That’s the reason you need to send emails at a time when they are more likely to check their inbox. You also need to pick the best day to send emails. For example; very few people check their inbox on Saturday because it is a holiday and they just want to relax.
Never Talk About Yourself
It is a bad idea to talk about yourself in the subject line of your email. No one wants to listen to what you have to say unless it is for their benefit. Your subject line should be about your customers and should focus on either solving their problem or giving them something special.
Take note of these email writing tips if you want your customers to open them and take action.
