Over the years, there has been a huge increase in the world caring for the health and wellness of not just the world but themselves as well. More awareness of needing to look after oneself has started to make a huge impact on the buying power of the average consumer.
Due to this various brands have also started to accommodate this change in health and awareness by making positive changes in their brand:
Animal Safe Practices
Whether one is testing out skin products or medication, animal safe practices are now playing a huge role with laboratories spending more on trying to figure out alternative methods. While not everyone has accommodated this factor, more and more laboratories are stopping animal testing in order to avoid needlessly causing harm to an innocent animal. Moreover, certain laws and rights have been passed that create a safety blanket for various endangered species as well, allowing movements to be made to safeguard their habitats.
Cleaner Cosmetics
Buyers are becoming smarter and are aware of the chemical products that are being added to them. Even meant for topical use, cosmetics have a long history of using harmful products like lead and mercury that can cause serious damage to the brain and the nervous system as well. Moreover, there are other chemical components in cosmetics that have been linked to various conditions such as cancer, lung, kidney and liver problems and more. Organic and natural cosmetic brands have started popping up and are expected to grow as well.
Paying Attention to Food
Food allergies can be debilitating for the person who has them since these can limit a person’s diet, often causing reactions that can be life-threatening. Unfortunately, this meant that unless a person cooked their own food, they cannot eat out or buy store brand products that include ingredients which causes an allergic reaction.
Luckily, many brands and restaurants have started to provide substitutions as well as creating a whole menu that does not trigger their allergies. Moreover, more attention is being paid to the nutritional content of the food which is organically grown vegetables and fruits and grass-fed, organically grown poultry and meats have started to saturate the market.
Wellness Retreats
Travel and health have long been linked together but most people look at traveling as a bonding experience with family or something meant for business only. Luckily, one no longer has to go soak their feet in the sea to feel better. More emphasis is being placed on different travel destinations that are not only picturesque but also offer one a chance to indulge in healthy and spiritually healing practices.
This has lead one going to Bali to do yoga, spending a week trying exotic cuisines of Singapore, get custom workouts in Botswana, or hide from the world in a relaxing retreat in Mauritius. Travel packages are now available that allow one to travel together in large groups together. This not only cuts down the cost but also makes it easier for one to travel easily as well.
