Organic marketing is marketing that isn’t paid for. On the other hand, it largely now pertains to marketing done online owing to the fact that various social media platforms support or allow for one to make marketing campaigns without having to pay for them.
What Counts as Organic Marketing?
When considering what consists as organic marketing though, it’s all unpaid. For example, Facebook does not charge you anything for making a page for your product. Twitter also accommodates businesses free of cost. The same can be said for other popular platforms such as YouTube, Instagram, SnapChat etc. Moreover, social media management tools like Buffer and Hoot Suite make it possible to optimize, schedule and drive your content to produce better results.
Without getting charged it might be easy to simply jump on board but keep in mind that you are only going to be as good as the knowledge you have. If you don’t understand online marketing at all, you will have trouble figuring out how to go about it.
Cultivate the Community
Organic marketing is perfect when you want to cultivate your community. Each brand nowadays focuses on their community because it consists of a pool of potential customers as well as people who are currently using your products.
Keep in mind you want to learn and listen from the community. Find out if they are happy with your product or if they want any help with anything. Give them the attention that is personalized for them and your organic community will love your products more. The best way to do this is to interact and engage with them through making posts and sharing content that catches their attention.
Content is King – SEO
All content that you shared to should be optimized for search engines. For this purpose, you can make use of Google Adwords to find keywords that relate to you and show up on Google, Yahoo, Bing etc. This makes it very easy for people, who aren’t aware of your brand, to find you. SEO not only greatly magnifies the reach of your content but also ensures that you are reaching the right audience and showing up in the search results. Considering all the data that has to be sifted through in the sea of information, it is virtually impossible for one to be visible without the help of SEO.
Time to Pay Up
Organic marketing does have certain limitations that make it necessary to use paid marketing channels. Used in conjunction with organic marketing, paid marketing can target your audience effectively and produce further results. With initiatives like Facebook Ads, YouTube Monetization Program and more that do not cost you an arm and a leg, you can maximize your reach, enhance product and brand visibility. This also allows you to craft a community that serves as a pool of resources and helps you study the patterns of your target market in order to optimize the results you get from your target audience.
In fact, when you are starting out, it’s always a good idea to start out with organic marketing and move on to paid as your business needs expand.
