The marketing department of a business has one of the biggest tasks as compared to other departments. However, many of the departments work together collectively since many of their goals align. The sales department usually works in conjunction with marketing. However, if a business is not incorporating their HR into their marketing, they might be missing out.
Due to their unique position in a company, the HR of a business can also do their part for the marketing of a business. From the corporate culture to the talent pool, the HR can actually benefit if you combine it with effective marketing. At first glance, it might not appear that they have much of a role but the following are various areas where the HR department can actually help out:
Highlighting and Developing the Corporate Culture
The business’s corporate culture has started to play a prominent role in improving the business’s exposure. For any business that wants to improve their business offerings showcasing the corporate culture is one the best ways to capture a large number of the target market. People usually tend to respond more to businesses that are considered more human in this aspect.
By being a business with a strong corporate culture, the business can ensure that they end up with a more positive image in the market. Moreover, the HR cannot only market the corporate culture; they can shape it in a bigger way than other departments. In this manner, the HR ensures that the business consistently experiences growth since happy employees mean better productivity as well.
Aid in Enhancing Customer Loyalty
Customer loyalty can be a huge way that a business keeps their sales consistent. The HR is responsible for not only making the employees happy; it has to interact with the consumer from time to time too and is responsible for the image that the business portrays.
There’s a reason why Apple and Samsung manage to break their sales records each year. Their customer loyalty is so strong that their consumers will consistently buy their products, regardless of the fact that Samsung had an exploding phone episode and the Apple iPhone 7 didn’t offer much to users of the iPhone 6.
Enhancing the Talent Pool
The HR can learn to market the business to ensure that the talent pool available is not only the best but is also capable of filling in any vacancy in the company. By ensuring that they market the right aspects of the business, they can attract the right amount of talent to their business.
Again, Apple, Samsung and other businesses like them are a good example of how their HR helped to enhance their talent pool. Not only do they have the best people, but they also get to choose from the cream of the crop since many talented individuals are always ready to work with these businesses.
At the end of the day, HR does more than keep the people of a business happy. You just have to learn to utilize them better.
