FIVE Mega Trends Impacting The FMCG Market

1.Social Media

The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands.

 

Instead of wasting thousands of dollars on billboard ads, live marketing and door-to-door sales, use social media to advertise and market your FMCG consumer goods.

 

2.Infographics

Businesses are now using colorful infographics to further promote their brands.

 

3.Websites

Although websites are not a new concept, but with the advancement of HTML5, PhP, CSS and Java, businesses can now make more effective impression.

 

4.Joint Campaigns

Advertisements and campaigns such as, “Buy one get one free” or cross-promotions are becoming more and more popular.

 

5.Direct Interaction With Consumers

Digital marketing and communication via social media networks has helped businesses interact with their consumers directly.

 

INFOGRAPHIC BY

MANAL HADDAD

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