Amidst the COVID-19 outbreak, old school, and traditional marketing tactics such as billboards, distribution of flyers, and posters have become much more irrelevant. People are now observing social distancing and are staying at home. Hence, this is a very good time to use digital media to promote your brand, product, or service.
When it comes to digital marketing, people only think of social media platforms, like Facebook, YouTube, Twitter, Snapchat, and Instagram. However, there are many other methods and tools, such as Google ads, blogs, and email marketing, that are a part of digital marketing and can make any brand’s digital marketing strategy effective.
Here are some digital marketing tips that you can use during this time:
Changing Digital Strategy
You need to keep in mind that buyer behavior will change due to the quarantine situation and the looming threat of being infected by COVID-19. Due to the change in buying behavior, you need to change your digital marketing strategy. Whether you plan to go for Pay per Click (PPC) or focus on SEO optimization, you need to make sure that it helps you reach out to your target audience. If your company still employs the traditional style of marketing, you might want to redirect that investment towards digital promotion.
Google Ads & Google’s My Business
Creating a Google Ads Campaign will help your business go a long way! Currently, Google ads are the best way to reach your target audience and to convert them into customers instantly.
The option on Google of My Business helps people stay up to date regarding your brand, product, or services. Whether you are open or closed, providing delivery or not, your audience will be informed. This helps build a strong connection with your customers.
Social Media Ads
You can use the paid promotion option on Instagram or can create paid ads via Facebook to reach your target audience via various social media platforms. You can promote your page or post a video. This will attract a new audience and remind the already existing customers of your existence and the services you provide.
Unique Social Media Tools
Just recently, Instagram launched a “Stay Home” sticker in the light of the COVID-19 outbreak. This sticker can be used on Instagram stories; it aims at encouraging social distancing. Moreover, Instagram profiles that use this sticker in their Instagram Stories are published into a novel group Story. This can help market your brand.
Due to the COVID-19 crisis, Facebook has also launched a ‘Community Help’ feature. You can use this to keep up-to-date and show your users that you are active. This also helps you connect with your audience in a better way.
Conclusion
Digital marketing is extremely important in this crucial time. This is the ideal time to provide your audience and customers with information and relevant content online as they are stuck at home and are using digital media as an escape.
This is, without a doubt, a scary time for everyone. Yet, the show must go on. If good digital marketing tactics are employed right now, it can have lasting effects on your business. So encourage your audience to stay online, stay active yourself, and use digital media to communicate with your audience in real-time. All the efforts that you put in now will be rewarding in the future!
Good Luck!
