More than 2 billion people in the world suffer from obesity, which is why an increasing number of people are becoming aware of their health and lifestyle choices. However, with the number of fatty and processed foods placed on grocery store shelves, it has become harder for people to make healthier choices. Furthermore, due to the amount of fats present in dairy products, more people are going for alternatives in order to stay healthy.
With the increasing trend of eating healthy, the dairy industry must focus on creating new beverages that cater to the health conscious individuals of the world. Below are a few reasons that will point towards the need of more dairy beverages in the market targeting health-conscious individuals:
Improved Muscle Growth
Milk is a great source of protein which is required by our body for the development of muscles and other bodily organs. Furthermore, milk also promotes cell and tissue repair, which is essential for those involved in physical workout and exercise. It prevents muscle weakness and soreness, allowing an individual to perform better in the gym.
Enhanced Convenience
One of the biggest reasons that the dairy industry needs to come up with healthy beverages for health-conscious individuals is convenience. Our lives have become so busy that we do not have time to prepare healthy meals. That’s the reason many individuals opt for pre-prepared frozen meals and fast food items so that they can save time.
If the dairy industry has several drinks on shelves, more people will choose them over unhealthy food item. Having healthy beverages instead of unhealthy ones like sweetened milk etc, people will be able to stay fit. This will also make their lives easier as they will have many healthy drinks to choose from.
Increased Variety
People want to have more options in healthy dairy drinks. There are dairy beverages for children, but those products contain high sugar content. Having flavored milk drinks with less fat content and sugar, more healthy individuals will be purchasing them. In order to appeal to fitness conscious individuals, it is important that dairy companies come out with unique milk beverages. The dairy industry needs to offer innovative products like pre-workout beverages and recovery drinks to attract more people.
Numerous Health Benefits
When it comes to nutrition, dairy products stand tall amongst others. From protein to carbs, vitamins, and minerals, dairy products have a lot on offer for fit individuals. The USDA recommendations for the Dietary Guidelines for Americans suggest that more people will benefit from the dairy product. Furthermore, the report includes the consumption of fat-free and healthy dairy products for getting more nutrition and energy. Furthermore, having healthy dairy beverages will assist individuals in making the most of their workouts and living a healthier life. Healthy dairy products are also considered to prevent an array of illnesses including type 2 Diabetes.
The potential for the success of dairy beverages is huge. Therefore, if dairy companies start manufacturing unique beverages, they will be able to capture a huge market share, especially at this point in time.
