Analysis of the FMCG Market in 2014

In one of my earlier posts on LinkedIn, I discussed why the FMCG market failed in 2014. Two of the …

Cost of Doing Business in the FMCG Sector

The business strategy for the FMCG Sector has evolved to being consumer centered, i.e. with better knowledge of consumer behavior …

Is FMCG Online Selling The Way To The Future?

After using the print media, radio, and television for advertising and promotion, FMCG companies are trying to use different online …

Competitiveness in the FMCG Sector

Like any other business, the strong sophisticated growth of consumption and customer demand for FMCGs charge this industrial sector with …

National Brands vs Private Brands

Is the consumer shifting to private brands? What is driving growth in the FMCG sector national brands or private brands?

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