FMCG brands usually prefer to go for conventional marketing options, like newspaper and television advertisements. The multinational FMCG companies have …

1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and …

With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being …

Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, …

The chocolate industry has advanced so much in a couple of years that old-style chocolate bars no longer stand a …

More than 2 billion people in the world suffer from obesity, which is why an increasing number of people are …

There are many people who believe that plant-based food items are healthier and safer than animal-based foods. That’s the reason …

Six Sigma is a management technique that has revolutionized different industries over the past several decades. Developed by Motorola in …

A lot of retail organizations in the FMCG sector today are forced to take drastic actions to remain afloat and …

The market for big data is maturing around the world. Recent data shows an increased trend in the use of …