FMCG Insights & Distribution Excellence
Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.
Do Pharmaceuticals Need a Digital Marketing Strategy?
The digital marketing world is booming with impeccable opportunities for all types of businesses. Digital marketing has transformed all the major industries including the banking industry, retail industry, and the...
5 Best Drugs to be Available in 2016
Every year new drugs hit the market. Some become superstars while others are left out of sight for good. The pharmaceutical industry is mostly getting a kick out of drugs...
An Overview of the Best-Selling Chocolate Candies in 2016
The chocolate industry has advanced so much in a couple of years that old-style chocolate bars no longer stand a chance. The newly launched chocolate bars are not only innovative...
Why Dairy Companies Need To Come Up With More Healthy Drinks
More than 2 billion people in the world suffer from obesity, which is why an increasing number of people are becoming aware of their health and lifestyle choices. However, with...
Dairy Items Win in FDA Nutrition Facts Label
There are many people who believe that plant-based food items are healthier and safer than animal-based foods. That’s the reason many people avoid dairy to opt for plant-based alternatives which...
How Application of Six Sigma Can Save Millions for FMCG Companies?
Six Sigma is a management technique that has revolutionized different industries over the past several decades. Developed by Motorola in the 1980s, the technique came to prominence among the industry...
Important Lessons Learnt from Walmart Supply Chain Strategy
Walmart is the most successful retail giant ever to grace the corporate word. The company has been successful over decades due to its effective supply chain strategy.
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What Strategies Retailers can Use to Boost Productivity and Sales?
A lot of retail organizations in the FMCG sector today are forced to take drastic actions to remain afloat and thrive in the face of ever increasing, cut-throat competition.
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How FMCG Firms can Utilize Big Data to Get an Edge over the Competitors
The market for big data is maturing around the world. Recent data shows an increased trend in the use of data technology for revamping operations.
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Channeling To Succeed
Fast Moving Consumer Goods, popularly known as FMCGs, are the fastest selling products anywhere in the world’s markets. They include anything and everything from tissue boxes to snack food items...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
