FMCG Insights & Distribution Excellence
Expert lessons from FMCG and pharma where consumer behavior and execution fuel real market results.
FIVE Mega Trends Impacting The FMCG Market
1.Social Media The rise in the popularity of Snappy and Instagram has resulted in the digital promotion of food products and brands. Instead of wasting thousands of dollars on...
Common Challenges that Big Pharma Still Faces Today
Each year brings changes with it when it comes to any industry and every year, that industry manages to evolve to find a solution to this problem.
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The 5 Mega Trends Impacting the FMCG Market
With the emergence and evolution of technology, trends for fast and non-durable goods have changed. Despite the FMCG market being vast, with products catering to basic needs of consumers, such...
The Top Global FMCG Companies of 2016
Fast moving consumer goods – FMCG are all consumer goods that have a short shelf life. Owing to this factor, they’re usually consumed faster and are in more demand as...
Do Pharmaceuticals Need a Digital Marketing Strategy?
The digital marketing world is booming with impeccable opportunities for all types of businesses. Digital marketing has transformed all the major industries including the banking industry, retail industry, and the...
5 Best Drugs to be Available in 2016
Every year new drugs hit the market. Some become superstars while others are left out of sight for good. The pharmaceutical industry is mostly getting a kick out of drugs...
An Overview of the Best-Selling Chocolate Candies in 2016
The chocolate industry has advanced so much in a couple of years that old-style chocolate bars no longer stand a chance. The newly launched chocolate bars are not only innovative...
Why Dairy Companies Need To Come Up With More Healthy Drinks
More than 2 billion people in the world suffer from obesity, which is why an increasing number of people are becoming aware of their health and lifestyle choices. However, with...
Dairy Items Win in FDA Nutrition Facts Label
There are many people who believe that plant-based food items are healthier and safer than animal-based foods. That’s the reason many people avoid dairy to opt for plant-based alternatives which...
How Application of Six Sigma Can Save Millions for FMCG Companies?
Six Sigma is a management technique that has revolutionized different industries over the past several decades. Developed by Motorola in the 1980s, the technique came to prominence among the industry...
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We’ve all heard about the endless benefits of being an avid reader....
I don’t light candles for a mental reset, nor do I run...
